New Balance 990v4 “Joe Freshgoods – Black” (U990JS4)
| Brand | New Balance |
| Model | New Balance Fresh |
| Designer | Scott Hull |
| Collab | Joe Freshgoods |
| Color | Black |
| Stylecode | U990JS4 |
| Recommended retail | £160.00 |
| Suited for | Unisex |
| Release date |
Temporarily unavailable
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New Balance 990v4 “Joe Freshgoods – Black” (U990JS4)
The New Balance 990v4 “Joe Freshgoods – Black” delivers a striking monochrome design inspired by the visual language of Hype Williams’ 1998 cult film, *Belly*. Its crisp white mesh base transitions into darker styling through premium suede overlays and glossy patent-leather accents, creating a sharp fade from light to black. White “N” logos provide contrast on the sides, while Joe Freshgoods’ initials appear on the suede heel panel and “1998” details the tongue tab. An all-black outsole keeps the finish streamlined, and ENCAP cushioning supports a comfortable, stable feel for everyday wear. Made in the USA, this distinctive 990v4 suits collectors and sneaker enthusiasts seeking a cinematic, statement-making interpretation of a classic New Balance runner.
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Hypescore · 58 GSv
This sneaker scores 58 GSv (RADIATING). The community rated it 7.9/10 — 55 votes, of which 76% Grail. The Hypescore weighs those votes together with resale movement, search demand and scarcity into this single number. How the Hypescore works →







