About New Balance

New Balance is an American multinational corporation located in the Boston area. Their products are the ideal blend of fashion and function, which gives you the performance you require as well as the style you have always wanted. Their associates worldwide ensure these goals come to life using their creativity and high-level skills. At New Balance, their aim is helping athletes in achieving their goals, whether that means helping you as a professional athlete to win medals and set records or live a healthy, active lifestyle.

History of New Balance
William J Riley founded the company in 1906 and named it New Balance Arch Company. At this time, the company was manufacturing arch supports plus other accessories intended to improve shoe fit. Riley’s first product was flexible arch support designed with 3 support points to provide shoes with greater comfort and balance.

It’s believed that New Balance founder came up with this name by watching chicken at his home, and he kept a foot of a chicken in his office to demonstrate the way the arch supports worked. Riley explained to his customers that the 3-prolonged foot of the chicken resulted in perfect balance.

Populair sneaker models
There is a wide range of New Balance sneaker models with different sizes for both women and men. For women, the European size range from 35 to 44 while the men’s size range between 40 and 51. If you are looking for a New Balance sneaker, Solezilla.com, one of the world’s largest sneaker search engine, is the place to be. Here, you will find more than 60 international webshops. Populair models are the New Balance 574 and New Balance 997.