New Balance 990v4 “Joe Freshgoods – White” (U990JR4)

New Balance·New Balance Fresh
61GSvRADIATING
New Balance 990v4 “Joe Freshgoods – White” (U990JR4)
New Balance 990v4 “Joe Freshgoods – White” (U990JR4)
New Balance 990v4 “Joe Freshgoods – White” (U990JR4)
New Balance 990v4 “Joe Freshgoods – White” (U990JR4)
New Balance 990v4 “Joe Freshgoods – White” (U990JR4)
New Balance 990v4 “Joe Freshgoods – White” (U990JR4)
New Balance 990v4 “Joe Freshgoods – White” (U990JR4)
New Balance 990v4 “Joe Freshgoods – White” (U990JR4)
BrandNew Balance
ModelNew Balance Fresh
DesignerScott Hull
CollabJoe Freshgoods
ColorWhite
StylecodeU990JR4
Suited forUnisex
Release date
Price from £147.59 · 1 shop

Available at these marketplaces

Stadium Goods UK 4-9 working days, £15.00
10 sizes priced
38.5 · €151,2839.5 · €310,6740 · €147,5941.5 · €295,9142 · €295,9142.5 · €311,4144 · €326,1745 · €326,9045.5 · €198,5047.5 · €350,52
from
£147.59

New Balance 990v4 “Joe Freshgoods – White” (U990JR4)

The New Balance 990v4 “Joe Freshgoods – White” presents a striking monochrome design inspired by the imagery of Hype Williams’ 1998 cult film *Belly*. Its upper combines black mesh with bright white overlays in premium suede and patent leather, creating sharp contrast across the classic Made in USA runner. Joe Freshgoods’ initials are featured on the suede heel panel, while “1998” appears on the heel tab as a subtle nod to the shoe’s cinematic reference. An aged off-white midsole and outsole soften the otherwise crisp palette, while lightweight ENCAP cushioning supports a comfortable, stable ride. With its distinctive detailing and understated versatility, this 990v4 suits collectors, film enthusiasts and everyday sneaker wearers seeking a refined statement pair.

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Price distribution New Balance Fresh

We compare this sneaker's price with the 22 other adult versions of the New Balance Fresh that we track. At a lowest price of £148 this colorway is cheaper than 68% of those 22 versions. The group median sits at £218. The chart shows exactly where this sneaker falls — the black marker — among all the others.

CheapestNew Balance 2002R Joe Freshgoods Conversations Amongst Us – “Dawn Glow / Sea Salt” (M2002RJ1)£80PriciestNew Balance 9060 Joe Freshgoods Inside Voices Penny Cookie Pink (U9060JF1)£396

We always compare the lowest price a colorway is currently on sale for somewhere: the cheapest entry point, usually for one specific size. The comparison stays within the same age group, because a kids size (TD/PS/GS) is priced differently than an adult size. Because the price varies per size, your size may come out a little higher. To keep the comparison fair we leave out the most and least expensive two percent — the resale outliers, and the price axis is logarithmic so both the cheap and the pricey end stay readable. We refresh the numbers several times a day; last update 11 Sep 2026.

Hypescore × price

Hype doesn't have to be expensive. Each dot is a New Balance Fresh colorway (of the 22 with a Hypescore): the further right, the more hype, and the higher a dot sits, the cheaper the sneaker. This sneaker is the photo with the red ring (Hypescore 61). Below the RRP they're called meltdowns: top-left the quiet price meltdowns (cheap, but little attention yet), top-right the radiating meltdowns — lots of hype and well below retail, the hottest deals. Above the RRP sit the grails: bottom-right the radiating grails (loved and pricey), and bottom-left the potential grails — pricey with little hype. That can simply be too expensive, but it's often where fresh drops and collabs appear that are too new to have gathered grail votes; their hype still has to build.

Hypescore · 61 GSv

RADIATING61GSv

This sneaker scores 61 GSv (RADIATING). The community rated it 8.7/10 — 40 votes, of which 85% Grail. The Hypescore weighs those votes together with resale movement, search demand and scarcity into this single number. How the Hypescore works →