The projects with New Balance — the 990, the 993 and the 9060 at the forefront — stand out for their soft colorways, thoughtful themes and narrative details. Freshgoods turns each release into a small story, typically selling out quickly.

Which Joe Freshgoods gives off the strongest hype signal?

The Hypescore reads the signal strength of every Joe Freshgoods colorway. Community votes, resale movement, search demand and scarcity together decide how much hype a sneaker gives off, expressed in GSv. On the left the strongest hype signals, on the right the colorways just being picked up and rising fast.

Strongest hype signal

  1. 1New Balance 1890 “Joe Freshgoods Naughty Things” (U18908JY)New Balance 1890 “Joe Freshgoods Naughty Things” (U18908JY)SEISMICNew Balance Fresh · from £87 · 3 shops52GSv
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