New Balance 740 “Grey Matter” (U740SF2)

New Balance·New Balance 740
66GSvRADIATING
New Balance 740 “Grey Matter” (U740SF2)
New Balance 740 “Grey Matter” (U740SF2)
New Balance 740 “Grey Matter” (U740SF2)
New Balance 740 “Grey Matter” (U740SF2)
New Balance 740 “Grey Matter” (U740SF2)
New Balance 740 “Grey Matter” (U740SF2)
New Balance 740 “Grey Matter” (U740SF2)
New Balance 740 “Grey Matter” (U740SF2)
BrandNew Balance
ModelNew Balance 740
ColorGray
StylecodeU740SF2
Suited forUnisex
Release date
Price from £74.10 · 2 shops

Available at these shops

Shooos UK 4-6 working days
£74.10

Available at these marketplaces

Stadium Goods UK 4-9 working days, £15.00
12 sizes priced
37 · €94,4938 · €94,4938.5 · €76,7741.5 · €98,1842 · €97,4442.5 · €151,3343 · €82,6844 · €80,4644.5 · €93,7545 · €86,3745.5 · €111,4746.5 · €86,37
from
£76.77

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Price distribution New Balance 740

We compare this sneaker's price with the 101 other adult versions of the New Balance 740 that we track. At a lowest price of £74 this colorway is cheaper than 63% of those 101 versions. The group median sits at £82, with resale outliers up to £231. The chart shows exactly where this sneaker falls — the black marker — among all the others.

CheapestNew Balance 740 Bungee Lace White Navy Silver (IZ740WN)£53PriciestNew Balance 740v2 “Aminé – Benson Tech” (U740CB2)£231

We always compare the lowest price a colorway is currently on sale for somewhere: the cheapest entry point, usually for one specific size. The comparison stays within the same age group, because a kids size (TD/PS/GS) is priced differently than an adult size. Because the price varies per size, your size may come out a little higher. To keep the comparison fair we leave out the most and least expensive two percent — the resale outliers, and the price axis is logarithmic so both the cheap and the pricey end stay readable. We refresh the numbers several times a day; last update 8 Sep 2026.

Hypescore × price

Hype doesn't have to be expensive. Each dot is a New Balance 740 colorway (of the 101 with a Hypescore): the further right, the more hype, and the higher a dot sits, the cheaper the sneaker. This sneaker is the photo with the red ring (Hypescore 66). Below the RRP they're called meltdowns: top-left the quiet price meltdowns (cheap, but little attention yet), top-right the radiating meltdowns — lots of hype and well below retail, the hottest deals. Above the RRP sit the grails: bottom-right the radiating grails (loved and pricey), and bottom-left the potential grails — pricey with little hype. That can simply be too expensive, but it's often where fresh drops and collabs appear that are too new to have gathered grail votes; their hype still has to build.

Hypescore · 66 GSv

RADIATING66GSv

This sneaker scores 66 GSv (RADIATING). The community rated it 10.0/10 — 18 votes, of which 100% Grail. The Hypescore weighs those votes together with resale movement, search demand and scarcity into this single number. How the Hypescore works →