New Balance U740IN2 “Incense” – U740IN2

New Balance·New Balance 740
70GSvATOMIC
New Balance U740IN2 “Incense” – U740IN2
New Balance U740IN2 “Incense” – U740IN2
New Balance U740IN2 “Incense” – U740IN2
New Balance U740IN2 “Incense” – U740IN2
New Balance U740IN2 “Incense” – U740IN2
New Balance U740IN2 “Incense” – U740IN2
New Balance U740IN2 “Incense” – U740IN2
New Balance U740IN2 “Incense” – U740IN2
BrandNew Balance
ModelNew Balance 740
StylecodeU740IN2
Suited forUnisex
Release date
Price from £65.70 · 3 shops

Available at these shops

BSTN UK 2-4 working days, £5.99, free over £100.00
£117.99
Giglio UK 4-6 working days, £15.00, free over £259.00
£130.00

Available at these marketplaces

Stadium Goods UK 4-9 working days, £15.00
17 sizes priced
36 · €98,1837 · €93,7537.5 · €111,4738 · €93,7538.5 · €93,7540 · €85,6340.5 · €84,8941.5 · €89,3242 · €85,6342.5 · €78,9943 · €65,7044 · €73,8244.5 · €82,6845 · €78,9945.5 · €139,5246.5 · €78,9947.5 · €102,61
from
£65.70

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Price distribution New Balance 740

We compare this sneaker's price with the 101 other adult versions of the New Balance 740 that we track. At a lowest price of £66 this colorway is cheaper than 81% of those 101 versions. The group median sits at £82, with resale outliers up to £231. The chart shows exactly where this sneaker falls — the black marker — among all the others.

CheapestNew Balance 740 Bungee Lace White Navy Silver (IZ740WN)£53PriciestNew Balance 740v2 “Aminé – Benson Tech” (U740CB2)£231

We always compare the lowest price a colorway is currently on sale for somewhere: the cheapest entry point, usually for one specific size. The comparison stays within the same age group, because a kids size (TD/PS/GS) is priced differently than an adult size. Because the price varies per size, your size may come out a little higher. To keep the comparison fair we leave out the most and least expensive two percent — the resale outliers, and the price axis is logarithmic so both the cheap and the pricey end stay readable. We refresh the numbers several times a day; last update 8 Sep 2026.

Hypescore × price

Hype doesn't have to be expensive. Each dot is a New Balance 740 colorway (of the 101 with a Hypescore): the further right, the more hype, and the higher a dot sits, the cheaper the sneaker. This sneaker is the photo with the red ring (Hypescore 70). Below the RRP they're called meltdowns: top-left the quiet price meltdowns (cheap, but little attention yet), top-right the radiating meltdowns — lots of hype and well below retail, the hottest deals. Above the RRP sit the grails: bottom-right the radiating grails (loved and pricey), and bottom-left the potential grails — pricey with little hype. That can simply be too expensive, but it's often where fresh drops and collabs appear that are too new to have gathered grail votes; their hype still has to build.

Hypescore · 70 GSv

ATOMIC70GSv

This sneaker scores 70 GSv (ATOMIC). The community rated it 9.4/10 — 113 votes, of which 94% Grail. The Hypescore weighs those votes together with resale movement, search demand and scarcity into this single number. How the Hypescore works →