DC Pure Sneaker
Which DC Pure gives off the strongest hype signal?
The Hypescore reads the signal strength of every DC Pure colorway. Community votes, resale movement, search demand and scarcity together decide how much hype a sneaker gives off, expressed in GSv. On the left the strongest hype signals, on the right the colorways just being picked up and rising fast.
Strongest hype signal
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DC Pure SE black/gum (ADYS400043-BGM)INERTDC Pure · from £50 · 3 shops0GSv
About DC Pure
DC Pure: the skate shoe that outlasts your soles
DC Shoes built its name in the 1990s on shoes meant to survive a skate session, and the Pure is the best-selling survivor. The recipe is sturdy and simple: thick leather over the wear zones, a cupsole glued to the upper instead of vulcanized, and a padded collar that protects the ankle from the edge of your board. Not a fashion experiment, just a tool.
The recognition marks are in fixed places. The DC emblem with the little star sits large on the side, and DCSHOECOUSA is pressed into the rubber of the white sole wall — a detail that appears on almost every edition, even when the rest of the shoe is completely black. Across the midfoot there’s a layer of tightly woven textile where laces normally fray, and the toe carries an extra layer.
One thing to know before you order, because the titles hide it: **part of the range consists of kids’ sizes**, and that’s only visible in the style code. Codes that start with ADBS are the boys’ sizes; ADYS is the adult version. The titles on this page mention neither, so if you ignore the code you might end up with a kids’ size in your cart. WNT marks the lined winter versions and Elastic denotes the laceless version.
Within the skate section on this site the Pure has clear neighbors. The Vans SK8-Hi addresses the same wear with suede over the damage spots, and the Nike Dunk SB Low did it with a thick tongue and an air pocket. DC opted for mass: more leather, more rubber, more shoe. It’s never been the most elegant answer, but it’s one you’ll still wear for years.
On this page you’ll see which versions of the DC Pure are currently hottest according to the Hypescore, from what price they’re available and in how many shops they’re in stock.