Premiata Sneakers

Premiata’s roots go back to 1885, in Montegranaro — the small town in Italy’s Marche region where shoemaking has been part of the DNA for generations. What began as a family workshop grew into one of today’s most sought-after luxury sneaker brands, without losing its craftsmanship. More than a century of experience goes into every last, and you can feel it: Premiata makes shoes like an atelier, not a factory.

The signature is that mix of rugged and refined. Chunky silhouettes and retro runners get a deliberately worn, vintage finish, built from fine leathers, suede and technical fabrics that shift from panel to panel. Special treatments and finishes make each pair subtly different — not smooth mass production, but a shoe with character and texture. If you recognise that layered, lived-in look, you recognise Premiata.

In the sneaker world, Premiata has built its own family of icons. The Mick and the Lucy are among the best known, joined by the Beth, the Steve, the Lander and models such as the Conny and Eric. Each model varies the same formula: a recognisable shape, built from rich materials and finished with that distinctive Premiata edge.

It’s luxury that doesn’t shout but makes itself felt: Italian craftsmanship in a sneaker you wear every day. Premiata works just as well with a suit as it does with jeans, and its appeal lies in the details you only notice up close. Compare the participating shops side by side and find your size at a glance.