Fred Perry Sneakers
Fred Perry is the British brand founded by the tennis legend of the same name, world-famous for its laurel wreath polo and deep ties to British subcultures.
About Fred Perry
From tennis champion to brand. Fred Perry (1909) was a British tennis icon who won Wimbledon three years in a row between 1934 and 1936. In 1952, he founded the eponymous clothing brand with Austrian footballer Tibby Wegner, with the now-iconic polo as its first product — originally designed for tennis players.
The laurel wreath. The logo, a laurel wreath, refers to the old Wimbledon emblem and became the brand’s unmistakable trademark. The polo evolved from sportswear into a fashion item with a meaning of its own.
Rooted in subculture. From the 1960s onwards, British Mods embraced the brand, followed by punk, ska and Britpop. This deep connection with music and youth culture makes Fred Perry just as much a streetwear brand as a sportswear brand today — a position that also comes through in its footwear.
Frequently asked questions about Fred Perry
Who was Fred Perry?
Fred Perry was a British tennis legend who won Wimbledon three times in a row between 1934 and 1936 and founded his eponymous clothing brand in 1952.
What does Fred Perry’s laurel wreath stand for?
The laurel wreath is Fred Perry’s logo, inspired by the old Wimbledon emblem and the brand’s recognisable trademark.
What is the most popular Fred Perry sneaker?
Right now the Fred Perry Suède with Embroidered logo – Beige (B2328) is the most sought-after Fred Perry, with a Hypescore of 5 GSv.