The On Running Cloud 6 “Black White” (stylecode 3MF10070299) is the latest iteration of the shoe that took On from niche running brand to hype phenomenon. A sleek black-and-white edition with that unmistakable CloudTec sole pattern. An instantly recognizable pair. But On deserves a critical eye, because rarely has a sole been marketed quite so aggressively.
On came out of Switzerland with one striking idea: hollow sole elements — the “clouds” — that would compress with every step to provide cushioning and propulsion. From a marketing perspective, it was a stroke of genius: the sole looks unlike anything else and is instantly recognizable. The Cloud 6 is the evolved lifestyle version, with a streamlined upper and the slip-on lacing system that made On popular with anyone who cannot be bothered to tie their shoelaces.
Black-and-white, clean
This “Black White” keeps things simple and versatile: a predominantly black base with white accents and a contrasting sole. It is the practical choice — black handles city life, goes with everything and shows wear less quickly than the lighter versions. The clean, technical look works just as well with sweatpants as it does with smarter clothing. Low risk, highly usable.
The sole caveat
Here is my honest reservation. That CloudTec sole pattern looks great, but it is known for collecting pebbles and street debris in its hollow segments. For urban use, that is a genuine drawback the marketing does not mention. On the other hand, the ride is light and springy, and the easy slip-on design is genuinely convenient for everyday wear. The cushioning is soft, the shoe weighs very little — that part of the story is simply true.
My straightforward conclusion: buy the Cloud 6 for its lightweight comfort and recognizable look, knowing that you will occasionally have to pick a pebble out of the sole. It is not a dealbreaker, but it is the reality behind the advertising. In terms of styling, the black-and-white version is the most versatile: it works just as well with sporty outfits as it does with smart trousers, while the easy slip-on design makes it a comfortable choice for anyone constantly coming and going throughout the day.
The price tag
On generally keeps its prices firm, but they vary from shop to shop. The starting price is currently [sz_price_from stylecode=”3MF10070299″]. With a premium brand like On, it pays more than usual to compare prices, since the same 3MF10070299 can differ significantly between retailers.
That is why Solezilla lists all retailers, current prices and available sizes for this pair side by side. Current starting price: [sz_price_from stylecode=”3MF10070299″]. Compare your size and the retailers first, and pay for the comfort rather than the brand story.