You have to give On credit: calling a colorway “Black Black” shows a rare degree of honesty in an industry that writes a poem for every shade. The On Running Cloud 6 WP “Black Black” (stylecode 3MF10061043) is exactly what it says on the tin — an all-black, waterproof version of the flagship model. No poetry, just a price tag.
The new office uniform
The Cloud line is the model that turned On from a running brand into a phenomenon. By now, you’re more likely to see its signature open-element sole by the coffee machine than on the track, and the Cloud 6 is the latest in a long line of iterations on that winning formula. Cynics call it the sneaker for people who don’t dare wear sneakers; realists point out that it’s comfortable, lightweight, and just about acceptable with a suit. Both sides are right, and On is laughing all the way to the bank.
The WP stands for waterproof, which is hardly an unnecessary luxury for a shoe that mainly racks up commuting miles. Dutch autumn weather and mesh shoes are a losing combination; this is the version for anyone who has come to terms with that.
Black on black, no excuses
We can keep the color discussion brief, because On does too. Everything is black: upper, sole, details. That makes the shoe discreet in the same way a good raincoat is discreet — you don’t buy it to be seen, but to get away with wearing it anywhere. For him, it’s the obvious choice as a second or third pair: the shoe for days when the weather turns sour and the schedule is packed. It’s never exciting. That’s a feature here, not a bug.
The elephant in the room: the price
And then there’s the one thing On has never been modest about. On Solezilla, the 3MF10061043 is currently listed at [sz_price_from stylecode=”3MF10061043″] in the comparison tool, putting it firmly in premium territory for what is, functionally, a black commuter shoe. The waterproof construction justifies part of that premium; the rest goes toward the brand and the instantly recognizable sole. That’s fine — it’s your money — but let’s call a spade a spade.
That’s precisely why comparing prices here isn’t a hobby but a necessity. With shoes in this price bracket, differences between retailers can quickly add up to what you could spend elsewhere on a complete second pair of socks, or, frankly, a budget sneaker. So compare retailers, sizes, and current prices on Solezilla, where the Cloud 6 WP [sz_price_from stylecode=”3MF10061043″] is listed. “Black Black” is at least honest about what it is; be just as honest about what you’re willing to pay for it.