Asics Gel-NYC “Cocoa Powder”: brown is the new clean

Brown has been the new clean for a while now, and the Asics Gel-NYC “Cocoa Powder Pure Silver” (stylecode 1203A739-200) proves exactly why. A warm cocoa-brown base with silver accents across the silhouette that’s been popping up everywhere in recent years. This one is a serious hitter.

While white sneakers already look tired after three wears, brown only gets better. It looks grown-up, it looks polished, and it goes with pretty much any fall or winter fit. Asics bringing that trend to the Gel-NYC is simply a smart move.

The colors, up close

“Cocoa Powder” sounds exactly like it looks: a deep, warm brown that carries the entire silhouette. “Pure Silver” provides the contrast, adding cool highlights and just the right amount of flash. Warm and cool in one shoe — that contrast keeps things interesting without becoming too much.

And because the Gel-NYC is made up of so many panels and layers, those shades have plenty of room to shine. Each panel catches the light slightly differently. From a distance, it’s a clean brown sneaker; up close, there’s far more detail than you might expect.

How to wear it

It doesn’t get easier. Brown works with beige, ecru, olive, navy and black, so your entire wardrobe is in play. Throw on a pair of baggy jeans and you’re good to go. Want to let the sneakers do a little more talking? Go for lighter shades up top so that cocoa base really stands out.

This is obviously a no-brainer for fall, but don’t overlook it in summer: brown with light shorts or relaxed trousers is secretly one of the hardest combinations out there.

A word on the price

This is where things get interesting. The Gel-NYC is stocked by plenty of retailers, which means competition — and competition means price differences. The lowest price we’re seeing right now: [sz_price_from stylecode=”1203A739-200″]. That can easily be a lot less than what you’d pay at the first shop you come across.

Smart move: first check which retailers have your size, then compare prices. That way, you won’t get excited about a great deal only to find out it isn’t available in your size.

Final word

The Gel-NYC “Cocoa Powder Pure Silver” is the kind of pair you buy and then end up wearing all the time. No hype stress, just a colorway that works with your fits all year round. You can get in for as little as [sz_price_from stylecode=”1203A739-200″], depending on your size and the timing. Compare prices, sizes and retailers via Solezilla, and pick it up wherever the deal hits hardest.