When the Air Jordan 3 “Black Cement” dropped again in November 2024, plenty of people missed out — it sold out before they could even tap “add to cart.” If that was you, here’s your second chance, and now it’s available below retail. Because this isn’t just any colorway. This is the OG.
The original, not a variation
Black Cement is the colorway that made Jordan 3 history in 1988: the first with visible Air, the first with grey elephant print, and the shoe more closely tied to Michael Jordan himself than any other. Black leather, cement grey elephant print on the toe and heel, a touch of Fire Red, and a white-and-grey sole. You don’t have to be a sneakerhead to recognize it — and that’s exactly what makes it so powerful. This is the blueprint every other Jordan 3 is based on.
Why it belongs in every rotation
Some sneakers are a gamble, a seasonal color, or an impulse buy. Black Cement is the opposite: a foundation. It never looks dated, never feels out of place, and you’ll still be wearing it five years from now. If you’re serious about building your rotation, this isn’t a “nice extra” but a cornerstone — the pair everything else can revolve around.
How to wear it
Easy, and that’s exactly the appeal. Black leather with that grey print works with absolutely everything: straight-leg jeans, black or olive cargo pants, topped with a hoodie and overshirt or a clean bomber jacket. Want to make it a little more grown-up? Wear it with dark chinos and a knitted sweater. Compared with the Levi’s “Black Denim” I wrote about earlier — that’s a curious collab, a conversation starter on your feet — this is the dependable classic you can throw on without a second thought. Two black Jordan 3s, two completely different roles in your wardrobe.
The deal
When it released, it retailed for around €210 and sold out in no time. Now things have settled down, and you can find it for less than that — without a resale premium, just from regular retailers. You can see what the different stores are charging right now here: [sz_price_from stylecode=”DN3707-010″]. Keep in mind: prices for an icon like this can change and may climb again, which is exactly why moments like these are what this feature is all about.
Cop or drop?
For me, this is an easy cop. An accessible price on the most recognizable Jordan 3 there is, with a true-to-size fit — your usual size will do. So the question isn’t whether it’s good, but whether you’ll let it pass you by this time. Take a moment to compare sizes and retailers. Are you leaving it behind, or are you grabbing it while you have the chance?