New Balance U740GS2 (white) – U740GS2

New Balance·New Balance 740
60GSvRADIATING
New Balance U740GS2 (white) – U740GS2
New Balance U740GS2 (white) – U740GS2
New Balance U740GS2 (white) – U740GS2
New Balance U740GS2 (white) – U740GS2
New Balance U740GS2 (white) – U740GS2
New Balance U740GS2 (white) – U740GS2
New Balance U740GS2 (white) – U740GS2
New Balance U740GS2 (white) – U740GS2
BrandNew Balance
ModelNew Balance 740
ColorWhite
StylecodeU740GS2
Suited forUnisex
Release date
Price from $116.00 · 1 shop

Available at these marketplaces

Stadium Goods US 4-9 business days, $15.00
13 sizes priced
37 · €13738 · €11938.5 · €13139.5 · €13940 · €13741.5 · €12042 · €14143 · €14145 · €20645.5 · €23846.5 · €11647.5 · €12949 · €130
from
$116.00

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Price distribution New Balance 740

We compare this sneaker's price with the 87 other adult versions of the New Balance 740 that we track. At a lowest price of $116 this colorway is pricier than 62% of those 87 versions. The group median sits at $104, with resale outliers up to $313. The chart shows exactly where this sneaker falls — the black marker — among all the others.

CheapestNew Balance U740WN2 (nb navy) – U740WN2$45PriciestNew Balance 740v2 “Aminé – Benson Tech” (U740CB2)$313

We always compare the lowest price a colorway is currently on sale for somewhere: the cheapest entry point, usually for one specific size. The comparison stays within the same age group, because a kids size (TD/PS/GS) is priced differently than an adult size. Because the price varies per size, your size may come out a little higher. To keep the comparison fair we leave out the most and least expensive two percent — the resale outliers, and the price axis is logarithmic so both the cheap and the pricey end stay readable. We refresh the numbers several times a day; last update 6 Sep 2026.

Hypescore × price

Hype doesn't have to be expensive. Each dot is a New Balance 740 colorway (of the 87 with a Hypescore): the further right, the more hype, and the higher a dot sits, the cheaper the sneaker. This sneaker is the photo with the red ring (Hypescore 60). Below the RRP they're called meltdowns: top-left the quiet price meltdowns (cheap, but little attention yet), top-right the radiating meltdowns — lots of hype and well below retail, the hottest deals. Above the RRP sit the grails: bottom-right the radiating grails (loved and pricey), and bottom-left the potential grails — pricey with little hype. That can simply be too expensive, but it's often where fresh drops and collabs appear that are too new to have gathered grail votes; their hype still has to build.

Hypescore · 60 GSv

RADIATING60GSv

This sneaker scores 60 GSv (RADIATING). The community rated it 9.7/10 — 28 votes, of which 96% Grail. The Hypescore weighs those votes together with resale movement, search demand and scarcity into this single number. How the Hypescore works →