en_US
New Balance U740WN2 (nb navy) – U740WN2
New Balance
New Balance U740WN2 (nb navy) – U740WN2
U740WN2
At
4 shops

From
$45.00
New Balance U740WM2 (white) – U740WM2
New Balance
New Balance U740WM2 (white) – U740WM2
U740WM2
At
4 shops

From
$115.00
New Balance U740BM2 (black) – U740BM2
New Balance
New Balance U740BM2 (black) – U740BM2
U740BM2
At
5 shops

From
$103.00
New Balance U740SG2 “Silver Metallic” – U740SG2
New Balance
New Balance U740SG2 “Silver Metallic” – U740SG2
U740SG2
At
3 shops

From
$66.00
New Balance 740 “Dockside Timberwolf Sea Salt” (U740AS2)
New Balance
New Balance 740 “Dockside Timberwolf Sea Salt” (U740AS2)
U740AS2
At
2 shops

From
$153.78
New Balance U740NW2 (white / silver metallic / black) – U740NW2
New Balance
New Balance U740NW2 (white / silver metallic / black) – U740NW2
U740NW2
At
2 shops

From
$115.00
New Balance U740BO2 (black / black cement) – U740BO2
New Balance
New Balance U740BO2 (black / black cement) – U740BO2
U740BO2
At
2 shops

From
$110.00
New Balance 740 Black Metallic (U7407YI)
New Balance
New Balance 740 Black Metallic (U7407YI)
U7407YI
At
4 shops

From
$85.00
New Balance U740IN2 “Incense” – U740IN2
New Balance
New Balance U740IN2 “Incense” – U740IN2
U740IN2
At
2 shops

From
$89.00
New Balance 740 “White Alpine Green” (U740GH2)
New Balance
New Balance 740 “White Alpine Green” (U740GH2)
U740GH2
At
1 shops

From
$165.00
New Balance 740 “Arid Stone” (U740MU2)
New Balance
New Balance 740 “Arid Stone” (U740MU2)
U740MU2
At
3 shops

From
$80.00
New Balance 740 “Gold Cement” (U740BD2)
New Balance
New Balance 740 “Gold Cement” (U740BD2)
U740BD2
At
1 shops

From
$83.00
New Balance 740 Metallic Silver (U7405I7)
New Balance
New Balance 740 Metallic Silver (U7405I7)
U7405I7
At
3 shops

From
$140.00
New Balance U740ST2 (blue agate / white / sky blue) – U740ST2
New Balance
New Balance U740ST2 (blue agate / white / sky blue) – U740ST2
U740ST2
At
1 shops

From
$112.00
New Balance U740WW2 “Triple White” – U740WW2
New Balance
New Balance U740WW2 “Triple White” – U740WW2
U740WW2
At
1 shops

From
$113.00
New Balance 740 “Rosewood” (U74078Z)
New Balance
New Balance 740 “Rosewood” (U74078Z)
U74078Z
At
1 shops

From
$153.78
New Balance 740 Medusa Green Anora (U7402EL)
New Balance
New Balance 740 Medusa Green Anora (U7402EL)
U7402EL
At
1 shops

From
$140.00
New Balance 740 Relic Brown Pumpernickel (U7407CB)
New Balance
New Balance 740 Relic Brown Pumpernickel (U7407CB)
U7407CB
At
1 shops

From
$153.78
New Balance 740 Blue Bird Angora (U74034F)
New Balance
New Balance 740 Blue Bird Angora (U74034F)
U74034F
At
2 shops

From
$104.00
New Balance 740 V2 “Bisque / Angora” (U740KP2)
New Balance
New Balance 740 V2 “Bisque / Angora” (U740KP2)
U740KP2
At
2 shops

From
$79.99
New Balance 740 “SLATE GREY with GREY MATTER” (U740N74F)
New Balance
New Balance 740 “SLATE GREY with GREY MATTER” (U740N74F)
U740N74F
At
3 shops

From
$79.00
New Balance 740 “Pink Taffy” (U740PP2)
New Balance
New Balance 740 “Pink Taffy” (U740PP2)
U740PP2
At
3 shops

From
$59.00
New Balance 740 “Pink Granite” (U740YG2)
New Balance
New Balance 740 “Pink Granite” (U740YG2)
U740YG2
At
1 shops

From
$89.00
New Balance U740CG2 “Concord Grape” (concord grape / white / phantom) – U740CG2
New Balance
New Balance U740CG2 “Concord Grape” (concord grape / white / phantom) – U740CG2
U740CG2
At
1 shops

From
$73.00
New Balance 740 Shipyard Angora (U740N9J9)
New Balance
New Balance 740 Shipyard Angora (U740N9J9)
U740N9J9
At
2 shops

From
$153.78
New Balance 740 Linen (U7403OO)
New Balance
New Balance 740 Linen (U7403OO)
U7403OO
At
1 shops

From
$188.00
New Balance 740 “Rain Cloud” (U7403UQ)
New Balance
New Balance 740 “Rain Cloud” (U7403UQ)
U7403UQ
At
1 shops

From
$180.00
New Balance 740 “Black with Silver Metallic” (U740BS2)
New Balance
New Balance 740 “Black with Silver Metallic” (U740BS2)
U740BS2
At
1 shops

From
$142.00
New Balance 740 “White Indoor Court Ash Wood” (U740NH2)
New Balance
New Balance 740 “White Indoor Court Ash Wood” (U740NH2)
U740NH2
At
1 shops

From
$142.00
New Balance 740v2 “Silver Metallic New Spruce” (U740NC2)
New Balance
New Balance 740v2 “Silver Metallic New Spruce” (U740NC2)
U740NC2
At
1 shops

From
$110.00
NEW BALANCE 740 “Woodland / Dark Olivine / Shipyard” (U740AB2)
New Balance
NEW BALANCE 740 “Woodland / Dark Olivine / Shipyard” (U740AB2)
U740AB2
At
1 shops

From
$148.00
New Balance 740 “Safari Moonbeam Gum” (U7407KF)
New Balance
New Balance 740 “Safari Moonbeam Gum” (U7407KF)
U7407KF
At
1 shops

From
$139.00
New Balance 740 “Cortado Thunder Brown” (U7407LE)
New Balance
New Balance 740 “Cortado Thunder Brown” (U7407LE)
U7407LE
At
1 shops

From
$131.00
New Balance 740 GS “Grey Black” (GR740NW)
New Balance
New Balance 740 GS “Grey Black” (GR740NW)
GR740NW
At
1 shops

From
$58.00
New Balance 740 Mushroom Linen (U7403TR)
New Balance
New Balance 740 Mushroom Linen (U7403TR)
U7403TR
At
2 shops

From
$106.00
New Balance 740 “Utility Green Black” (U7403DN)
New Balance
New Balance 740 “Utility Green Black” (U7403DN)
U7403DN
At
1 shops

From
$133.00

About

New Balance 740: the workhorse nobody saved

Some archive models return because everyone cherished them. The 740 returns because nobody did: in the 2000s it was an everyday running shoe that was worn to pieces and then simply repurchased. Hardly any mint examples were preserved — and that’s exactly what makes the reissue logical. In recent years New Balance has shown that its archive still holds useful shapes even among its top models.

The style codes on this page tell their own story: they start with U740 and almost all end in a 2. The U stands for unisex numbering, and that trailing 2 reveals this is the second version of the reissue — in titles the shoe is usually just called 740. It’s the same kind of quiet code information that reveals the difference between cushioning systems on the 530.

Look at the shoe up close and the 2000s handwriting is everywhere. The cushioning is called ABZORB and is literally screwed onto the midsole wall as an oval pill badge, the model number is on the heel, and the N is a molded plastic appliqué with printed edge lines. The overlays aren’t thick leather panels but flat planes full of thin, parallel speed lines that sweep around the shoe — the fine open mesh underneath keeps the whole thing light. The white midsole is visibly divided into segments, with a contrasting outsole beneath.

In the current New Balance range the 740 is the streamlined option. The 530 is higher and rounder, the 1906 is the shiny maximalist, and the 740 sits below them: low, slim and restrained, despite all those lines. If you want the Y2K runner silhouette without the bulk, this is the one.

On this page you can see which versions of the New Balance 740 are hottest right now according to the Hypescore, from what price they’re available and in how many shops they’re in stock.

Which New Balance 740 gives off the strongest hype signal?

The Hypescore reads the signal strength of every New Balance 740 colorway. Community votes, resale movement, search demand and scarcity together decide how much hype a sneaker gives off, expressed in GSv. On the left the strongest hype signals, on the right the colorways just being picked up and rising fast.

Strongest hype signal

  1. 1New Balance U740BM2 (black) – U740BM2New Balance U740BM2 (black) – U740BM2RADIATINGNew Balance 740 · from $103 · 5 shops67GSv
  2. 2New Balance U740WN2 (nb navy) – U740WN2New Balance U740WN2 (nb navy) – U740WN2RADIATINGNew Balance 740 · from $45 · 4 shops64GSv
  3. 3New Balance 740 “Arid Stone” (U740MU2)New Balance 740 “Arid Stone” (U740MU2)RADIATINGNew Balance 740 · from $80 · 3 shops63GSv
  4. 4New Balance 740 “Pink Taffy” (U740PP2)New Balance 740 “Pink Taffy” (U740PP2)RADIATINGNew Balance 740 · from $59 · 3 shops62GSv
  5. 5New Balance U740SG2 “Silver Metallic” – U740SG2New Balance U740SG2 “Silver Metallic” – U740SG2RADIATINGNew Balance 740 · from $66 · 3 shops62GSv

Just in, rising

  1. 1New Balance 740 Metallic Silver (U7405I7)New Balance 740 Metallic Silver (U7405I7)SEISMICNew Balance 740 · from $140 · 3 shops54GSv
  2. 2New Balance 740 Black Metallic (U7407YI)New Balance 740 Black Metallic (U7407YI)CHARGINGNew Balance 740 · from $85 · 4 shops43GSv
  3. 3New Balance 740 “SLATE GREY with GREY MATTER” (U740N74F)New Balance 740 “SLATE GREY with GREY MATTER” (U740N74F)RADIATINGNew Balance 740 · from $79 · 3 shops58GSv
  4. 4New Balance 740 “Arid Stone” (U740MU2)New Balance 740 “Arid Stone” (U740MU2)RADIATINGNew Balance 740 · from $80 · 3 shops63GSv
  5. 5New Balance 740 Bungee Lace PS “Silver Metallic Black” (PZ740NW)New Balance 740 Bungee Lace PS “Silver Metallic Black” (PZ740NW)CHARGINGNew Balance 740 · from $47 · 3 shops37GSv