Is New Balance known for its fit?

Yes, that's one of its strengths. New Balance often offers wider size options than most brands and most models fit true to size, ideal if you're looking for a good fit.

Which New Balance model is best to buy first?

The 574 is a great place to start: timeless, comfortable and affordable. If you want a more hyped model, look at the 327 or 9060; if you want premium quality, the 990 series is the benchmark.

Why does the price of the same New Balance vary so much between shops?

Popular colorways become scarce and shops price them differently. Solezilla compares the same model across dozens of shops so you don't overpay for the color you want.

What style does New Balance suit?

New Balance leans toward casual and normcore, but the retro runners look just as good with smart trousers as with denim. Comfort that looks put-together.

What is the most popular New Balance sneaker?

Right now the New Balance 1906R “Protection Pack” (M1906DE) is the most sought-after New Balance, with a Hypescore of 88 GSv.

New Balance 740 “Grey Matter” (U740SF2)

New Balance·New Balance 740

66GSvRADIATING

Brand	New Balance
Model	New Balance 740
Color	Gray
Stylecode	U740SF2
Recommended retail	€ 120,00
Suited for	Unisex
Release date	August 2, 2025

Price from € 68,00 · 9 shops · RRP € 120,00 −43%

Price distribution New Balance 740

We compare this sneaker's price with the 177 other adult versions of the New Balance 740 that we track. At a lowest price of €68 this colorway is cheaper than 82% of those 177 versions. The group median sits at €88, with resale outliers up to €763. The chart shows exactly where this sneaker falls — the black marker — among all the others.

CheapestNew Balance U740HB2 (heron blue / vintage indigo / gold metallic / sea salt) – U740HB2€38

PriciestNew Balance 740 Bungee Lace Shoreline Blue (PZ740DT)€763

We always compare the lowest price a colorway is currently on sale for somewhere: the cheapest entry point, usually for one specific size. The comparison stays within the same age group, because a kids size (TD/PS/GS) is priced differently than an adult size. Because the price varies per size, your size may come out a little higher. To keep the comparison fair we leave out the most and least expensive two percent — the resale outliers, and the price axis is logarithmic so both the cheap and the pricey end stay readable. We refresh the numbers several times a day; last update 11 Sep 2026.

Hypescore × price

Hype doesn't have to be expensive. Each dot is a New Balance 740 colorway (of the 177 with a Hypescore): the further right, the more hype, and the higher a dot sits, the cheaper the sneaker. This sneaker is the photo with the red ring (Hypescore 66). Below the RRP they're called meltdowns: top-left the quiet price meltdowns (cheap, but little attention yet), top-right the radiating meltdowns — lots of hype and well below retail, the hottest deals. Above the RRP sit the grails: bottom-right the radiating grails (loved and pricey), and bottom-left the potential grails — pricey with little hype. That can simply be too expensive, but it's often where fresh drops and collabs appear that are too new to have gathered grail votes; their hype still has to build.

Hypescore · 66 GSv

RADIATING66GSv

This sneaker scores 66 GSv (RADIATING). The community rated it 10.0/10 — 18 votes, of which 100% Grail. The Hypescore weighs those votes together with resale movement, search demand and scarcity into this single number. How the Hypescore works →

New Balance 740 “Grey Matter” (U740SF2)

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Price distribution New Balance 740

Hypescore × price

Hypescore · 66 GSv