New Balance 740 “Taro Candied Violet” (U7402NG)
| Brand | New Balance |
| Model | New Balance 740 |
| Color | Purple |
| Stylecode | U7402NG |
| Recommended retail | € 130,00 |
| Suited for | Unisex |
| Release date |
Available at these shops
19 sizes priced
€ 132,00
Available at these marketplaces
17 sizes priced
€ 91,00
15 sizes priced
€ 139,99
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Price distribution New Balance 740
We compare this sneaker's price with the 188 other adult versions of the New Balance 740 that we track. At a lowest price of €91 this colorway is pricier than 68% of those 188 versions. The group median sits at €78, with resale outliers up to €601. The chart shows exactly where this sneaker falls — the black marker — among all the others.
CheapestNew Balance 740 Sandstone Infield Clay (GR740CW)€33
PriciestNew Balance 740 Bungee Lace Shoreline Blue (PZ740DT)€601We always compare the lowest price a colorway is currently on sale for somewhere: the cheapest entry point, usually for one specific size. The comparison stays within the same age group, because a kids size (TD/PS/GS) is priced differently than an adult size. Because the price varies per size, your size may come out a little higher. To keep the comparison fair we leave out the most and least expensive two percent — the resale outliers, and the price axis is logarithmic so both the cheap and the pricey end stay readable. We refresh the numbers several times a day; last update 27 Oct 2026.
Hypescore × price
Hype doesn't have to be expensive. Each dot is a New Balance 740 colorway (of the 188 with a Hypescore): the further right, the more hype, and the higher a dot sits, the cheaper the sneaker. This sneaker is the photo with the red ring (Hypescore 69). Below the RRP they're called meltdowns: top-left the quiet price meltdowns (cheap, but little attention yet), top-right the radiating meltdowns — lots of hype and well below retail, the hottest deals. Above the RRP sit the grails: bottom-right the radiating grails (loved and pricey), and bottom-left the potential grails — pricey with little hype. That can simply be too expensive, but it's often where fresh drops and collabs appear that are too new to have gathered grail votes; their hype still has to build.
Hypescore · 69 GSv
This sneaker scores 69 GSv (RADIATING). The community rated it 9.0/10 — 112 votes, of which 89% Grail. The Hypescore weighs those votes together with resale movement, search demand and scarcity into this single number. How the Hypescore works →