New Balance 740 “Lunar New Year” (U740LN1)

Price from € 61,00 · 7 shops · RRP € 110,00 −45%

Available at these marketplaces

GOAT 7 - 14 working days, € 13,00
17 sizes priced
36 · €6737 · €6237.5 · €6438 · €6138.5 · €7039.5 · €7640 · €7140.5 · €7241.5 · €6342 · €7142.5 · €7343 · €7644 · €9444.5 · €1.35245 · €12746.5 · €1.35249 · €212
from
€ 61,00
Stockx 6 - 12 working days, $13.95 in US / $25 other countries
14 sizes priced
36 · €12637 · €12137.5 · €13238 · €12938.5 · €12939.5 · €13740 · €11740.5 · €11941.5 · €12642 · €12442.5 · €12143 · €12144 · €14345 · €153
from
€ 117,00
Side Kicks 3-7 working days, € 9,99
from
€ 149,05
Sneakeregeer 1-10 working days
14 sizes priced
36 · €179,5037 · €179,5037.5 · €179,5038 · €179,5038.5 · €179,5039.5 · €199,5040 · €179,5040.5 · €189,5041.5 · €179,5042 · €189,5042.5 · €199,5043 · €199,5044 · €209,5045 · €209,50
from
€ 179,50
Geturbrick 5-10 business days, € 15,- and free from € 175,-
14 sizes priced
36 · €19537 · €21037.5 · €24038 · €19038.5 · €20539.5 · €25040 · €19540.5 · €20541.5 · €19542 · €20542.5 · €21543 · €24044 · €23545 · €380
from
€ 190,00
Stadium Goods 3 - 5 days, Free shipping to US
6 sizes priced
37 · €205,9538 · €246,9539.5 · €207,9541.5 · €246,9542 · €246,9542.5 · €246,95
from
€ 205,95
Farfetch 2 - 4 days, € 20.00 - from € 200,- free
from
€ 249,00

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Price distribution New Balance 740

We compare this sneaker's price with the 188 other adult versions of the New Balance 740 that we track. At a lowest price of €61 this colorway is cheaper than 75% of those 188 versions. The group median sits at €78, with resale outliers up to €601. The chart shows exactly where this sneaker falls — the black marker — among all the others.

We always compare the lowest price a colorway is currently on sale for somewhere: the cheapest entry point, usually for one specific size. The comparison stays within the same age group, because a kids size (TD/PS/GS) is priced differently than an adult size. Because the price varies per size, your size may come out a little higher. To keep the comparison fair we leave out the most and least expensive two percent — the resale outliers, and the price axis is logarithmic so both the cheap and the pricey end stay readable. We refresh the numbers several times a day; last update 24 Oct 2026.

Hypescore × price

Hype doesn't have to be expensive. Each dot is a New Balance 740 colorway (of the 188 with a Hypescore): the further right, the more hype, and the higher a dot sits, the cheaper the sneaker. This sneaker is the photo with the red ring (Hypescore 66). Below the RRP they're called meltdowns: top-left the quiet price meltdowns (cheap, but little attention yet), top-right the radiating meltdowns — lots of hype and well below retail, the hottest deals. Above the RRP sit the grails: bottom-right the radiating grails (loved and pricey), and bottom-left the potential grails — pricey with little hype. That can simply be too expensive, but it's often where fresh drops and collabs appear that are too new to have gathered grail votes; their hype still has to build.

Hypescore · 66 GSv

RADIATING66GSv

This sneaker scores 66 GSv (RADIATING). The community rated it 8.8/10 — 73 votes, of which 86% Grail. The Hypescore weighs those votes together with resale movement, search demand and scarcity into this single number. How the Hypescore works →