New Balance 740 “Gold Cement” (U740BD2)
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19 sizes priced
€ 85,00
€ 106,00
14 sizes priced
€ 109,95
€ 115,50
17 sizes priced
€ 117,98
18 sizes priced
€ 119,99
17 sizes priced
€ 149,50
18 sizes priced
€ 165,00
| Brand | New Balance |
| Model | New Balance 740 |
| Color | Gold / Gray |
| Stylecode | U740BD2 |
| Suited for | Unisex |
| Release date |
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Price distribution New Balance 740
We compare this sneaker's price with the 177 other adult versions of the New Balance 740 that we track. At a lowest price of €48 this colorway is cheaper than 98% of those 177 versions. The group median sits at €89, with resale outliers up to €395. The chart shows exactly where this sneaker falls — the black marker — among all the others.
CheapestNew Balance 740 White (IZ740EPT)€35
PriciestNew Balance 740 – Night Lights – “Night Lights” (U7406AK)€395We always compare the lowest price a colorway is currently on sale for somewhere: the cheapest entry point, usually for one specific size. The comparison stays within the same age group, because a kids size (TD/PS/GS) is priced differently than an adult size. Because the price varies per size, your size may come out a little higher. To keep the comparison fair we leave out the most and least expensive two percent — the resale outliers, and the price axis is logarithmic so both the cheap and the pricey end stay readable. We refresh the numbers several times a day; last update 1 Sep 2026.
Hypescore × price
Hype doesn't have to be expensive. Each dot is a New Balance 740 colorway (of the 177 with a Hypescore): the further right, the more hype, and the higher a dot sits, the cheaper the sneaker. This sneaker is the photo with the red ring (Hypescore 55). Below the RRP they're called meltdowns: top-left the quiet price meltdowns (cheap, but little attention yet), top-right the radiating meltdowns — lots of hype and well below retail, the hottest deals. Above the RRP sit the grails: bottom-right the radiating grails (loved and pricey), and bottom-left the potential grails — pricey with little hype. That can simply be too expensive, but it's often where fresh drops and collabs appear that are too new to have gathered grail votes; their hype still has to build.
Hypescore · 55 GSv
This sneaker scores 55 GSv (SEISMIC). The community rated it 9.5/10 — 17 votes, of which 94% Grail. The Hypescore weighs those votes together with resale movement, search demand and scarcity into this single number. How the Hypescore works →