New Balance 550 “Aura Purple” (BBW550WB)
| Brand | New Balance |
| Model | New Balance 550 |
| Color | Purple |
| Stylecode | BBW550WB |
| Recommended retail | € 110,00 |
| Suited for | Unisex |
| Release date |
Available at these marketplaces
13 sizes priced
€ 95,00
10 sizes priced
€ 116,99
12 sizes priced
€ 139,00
2 sizes priced
€ 160,95
€ 198,00
10 sizes priced
€ 200,00
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Price distribution New Balance 550
We compare this sneaker's price with the 328 other adult versions of the New Balance 550 that we track. At a lowest price of €95 this colorway is pricier than 65% of those 328 versions. The group median sits at €74, with resale outliers up to €1.124. The chart shows exactly where this sneaker falls — the black marker — among all the others.
CheapestNew Balance 550 White Lilac (PHB550WK)€23
PriciestNew Balance 550 AURALEE – “White / White / White” (BB550AR)€1.124We always compare the lowest price a colorway is currently on sale for somewhere: the cheapest entry point, usually for one specific size. The comparison stays within the same age group, because a kids size (TD/PS/GS) is priced differently than an adult size. Because the price varies per size, your size may come out a little higher. To keep the comparison fair we leave out the most and least expensive two percent — the resale outliers, and the price axis is logarithmic so both the cheap and the pricey end stay readable. We refresh the numbers several times a day; last update 26 Oct 2026.
Hypescore × price
Hype doesn't have to be expensive. Each dot is a New Balance 550 colorway (of the 328 with a Hypescore): the further right, the more hype, and the higher a dot sits, the cheaper the sneaker. This sneaker is the photo with the red ring (Hypescore 53). Below the RRP they're called meltdowns: top-left the quiet price meltdowns (cheap, but little attention yet), top-right the radiating meltdowns — lots of hype and well below retail, the hottest deals. Above the RRP sit the grails: bottom-right the radiating grails (loved and pricey), and bottom-left the potential grails — pricey with little hype. That can simply be too expensive, but it's often where fresh drops and collabs appear that are too new to have gathered grail votes; their hype still has to build.
Hypescore · 53 GSv
This sneaker scores 53 GSv (SEISMIC). The community rated it 10.0/10 — 16 votes, of which 100% Grail. The Hypescore weighs those votes together with resale movement, search demand and scarcity into this single number. How the Hypescore works →