Jordan 3 Retro – True Blue – “White / True Blue / Cement Grey / Fire Red” (DM0966-104)
| Brand | Jordan |
| Model | Air Jordan 10 |
| Colorway | White / True Blue / Cement Grey / Fire Red |
| Stylecode | DM0966-104 |
| Recommended retail | € 85,00 |
| Suited for | Unisex |
| Release date |
Available at these shops
Available at these marketplaces
12 sizes priced
€ 47,00
12 sizes priced
€ 125,95
You might also like these sneakers
Price distribution Air Jordan 10
We compare this sneaker's price with the 125 other adult versions of the Air Jordan 10 that we track. At a lowest price of €47 this colorway is cheaper than 99% of those 125 versions. The group median sits at €280, with resale outliers up to €10.212. The chart shows exactly where this sneaker falls — the black marker — among all the others.
CheapestJordan 3 Retro – True Blue – “White / True Blue / Cement Grey / Fire Red” (DM0966-104) (this one)€47
PriciestJordan 10 Retro Chicago (2012) (310807-100)€10.212We always compare the lowest price a colorway is currently on sale for somewhere: the cheapest entry point, usually for one specific size. The comparison stays within the same age group, because a kids size (TD/PS/GS) is priced differently than an adult size. Because the price varies per size, your size may come out a little higher. To keep the comparison fair we leave out the most and least expensive two percent — the resale outliers, and the price axis is logarithmic so both the cheap and the pricey end stay readable. We refresh the numbers several times a day; last update 27 Sep 2026.
Hypescore × price
Hype doesn't have to be expensive. Each dot is a Air Jordan 10 colorway (of the 124 with a Hypescore): the further right, the more hype, and the higher a dot sits, the cheaper the sneaker. The dotted line is the RRP; anything above it is below retail. This sneaker is the photo with the red ring (Hypescore 30). Below the RRP they're called meltdowns: top-left the quiet price meltdowns (cheap, but little attention yet), top-right the radiating meltdowns — lots of hype and well below retail, the hottest deals. Above the RRP sit the grails: bottom-right the radiating grails (loved and pricey), and bottom-left the potential grails — pricey with little hype. That can simply be too expensive, but it's often where fresh drops and collabs appear that are too new to have gathered grail votes; their hype still has to build.
Hypescore · 30 GSv
This sneaker scores 30 GSv (INERT). The community rated it 10.0/10 — 1 votes, of which 100% Grail. The Hypescore weighs those votes together with resale movement, search demand and scarcity into this single number. How the Hypescore works →