Air Jordan 1 Low “White/Purple” (DC0774-106)
| Brand | Jordan |
| Model | Air Jordan 1 |
| Designer | Peter Moore |
| Colorway | Sail / Coconut Milk / Ghost |
| Color | Purple / White |
| Stylecode | DC0774-106 |
| Recommended retail | € 129,99 |
| Suited for | Unisex |
| Release date |
Available at these shops
15 sizes priced
€ 131,00
Available at these marketplaces
14 sizes priced
€ 77,00
€ 152,00
5 sizes priced
€ 157,95
€ 193,00
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Price distribution Air Jordan 1
We compare this sneaker's price with the 1956 other adult versions of the Air Jordan 1 that we track. At a lowest price of €77 this colorway is cheaper than 67% of those 1956 versions. The group median sits at €100, with resale outliers up to €41.071. The chart shows exactly where this sneaker falls — the black marker — among all the others.
CheapestAIR Jordan 1 ZOOM AIR CMFT “Cacao Wow/Picante Red/Black/Hyper Pink” (DV1305-206)€19
PriciestJordan 1 Retro Legends of Summer Red (417485)€41.071We always compare the lowest price a colorway is currently on sale for somewhere: the cheapest entry point, usually for one specific size. The comparison stays within the same age group, because a kids size (TD/PS/GS) is priced differently than an adult size. Because the price varies per size, your size may come out a little higher. To keep the comparison fair we leave out the most and least expensive two percent — the resale outliers, and the price axis is logarithmic so both the cheap and the pricey end stay readable. We refresh the numbers several times a day; last update 18 Oct 2026.
Hypescore × price
Hype doesn't have to be expensive. Each dot is a Air Jordan 1 colorway (of the 1955 with a Hypescore): the further right, the more hype, and the higher a dot sits, the cheaper the sneaker. This sneaker is the photo with the red ring (Hypescore 41). Below the RRP they're called meltdowns: top-left the quiet price meltdowns (cheap, but little attention yet), top-right the radiating meltdowns — lots of hype and well below retail, the hottest deals. Above the RRP sit the grails: bottom-right the radiating grails (loved and pricey), and bottom-left the potential grails — pricey with little hype. That can simply be too expensive, but it's often where fresh drops and collabs appear that are too new to have gathered grail votes; their hype still has to build.
Hypescore · 41 GSv
This sneaker scores 41 GSv (CHARGING). The community rated it 10.0/10 — 2 votes, of which 100% Grail. The Hypescore weighs those votes together with resale movement, search demand and scarcity into this single number. How the Hypescore works →