New Balance 550 “Rich Paul – Forever Yours” (BB550RR1)

New Balance·New Balance 550
61GSvRADIATING
New Balance 550 “Rich Paul – Forever Yours” (BB550RR1)
New Balance 550 “Rich Paul – Forever Yours” (BB550RR1)
New Balance 550 “Rich Paul – Forever Yours” (BB550RR1)
New Balance 550 “Rich Paul – Forever Yours” (BB550RR1)
New Balance 550 “Rich Paul – Forever Yours” (BB550RR1)
New Balance 550 “Rich Paul – Forever Yours” (BB550RR1)
New Balance 550 “Rich Paul – Forever Yours” (BB550RR1)
New Balance 550 “Rich Paul – Forever Yours” (BB550RR1)
BrandNew Balance
ModelNew Balance 550
CollabRich Paul
StylecodeBB550RR1
Suited forUnisex
Release date
Price from $99.00 · 2 shops

Available at these marketplaces

StockX US 5-12 business days, $15.00
17 sizes priced
4 · €1204.5 · €1515 · €1705.5 · €1816 · €996.5 · €1817 · €1007.5 · €1238 · €1778.5 · €1159 · €1459.5 · €11010 · €27910.5 · €30611 · €18511.5 · €17012 · €200
from
$99.00
Stadium Goods US 4-9 business days, $15.00
7 sizes priced
38.5 · €28540.5 · €21142 · €31744 · €22744.5 · €14245.5 · €21146.5 · €307
from
$142.00

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Price distribution New Balance 550

We compare this sneaker's price with the 155 other adult versions of the New Balance 550 that we track. At a lowest price of $99 this colorway is cheaper than 55% of those 155 versions. The group median sits at $106, with resale outliers up to $386. The chart shows exactly where this sneaker falls — the black marker — among all the others.

CheapestNew Balance BBW550AB (sea salt / nb navy) – BBW550AB$30PriciestNew Balance x Rich Paul 550 Multi Sky Blue (BB550RP1)$386

We always compare the lowest price a colorway is currently on sale for somewhere: the cheapest entry point, usually for one specific size. The comparison stays within the same age group, because a kids size (TD/PS/GS) is priced differently than an adult size. Because the price varies per size, your size may come out a little higher. To keep the comparison fair we leave out the most and least expensive two percent — the resale outliers, and the price axis is logarithmic so both the cheap and the pricey end stay readable. We refresh the numbers several times a day; last update 11 Sep 2026.

Hypescore × price

Hype doesn't have to be expensive. Each dot is a New Balance 550 colorway (of the 155 with a Hypescore): the further right, the more hype, and the higher a dot sits, the cheaper the sneaker. This sneaker is the photo with the red ring (Hypescore 61). Below the RRP they're called meltdowns: top-left the quiet price meltdowns (cheap, but little attention yet), top-right the radiating meltdowns — lots of hype and well below retail, the hottest deals. Above the RRP sit the grails: bottom-right the radiating grails (loved and pricey), and bottom-left the potential grails — pricey with little hype. That can simply be too expensive, but it's often where fresh drops and collabs appear that are too new to have gathered grail votes; their hype still has to build.

Hypescore · 61 GSv

RADIATING61GSv

This sneaker scores 61 GSv (RADIATING). The community rated it 9.1/10 — 50 votes, of which 90% Grail. The Hypescore weighs those votes together with resale movement, search demand and scarcity into this single number. How the Hypescore works →