Which New Balance 991 gives off the strongest hype signal?

The Hypescore reads the signal strength of every New Balance 991 colorway. Community votes, resale movement, search demand and scarcity together decide how much hype a sneaker gives off, expressed in GSv. On the left the strongest hype signals, on the right the colorways just being picked up and rising fast.

About New Balance 991

New Balance 991

While the 990 comes from the American factories, the 991 comes from a village on England’s west coast. Every style code on this page carries the addition Made in UK, and that’s not a label but the whole story: this is the model through which the brand’s British factory found its own voice, since 2001, alongside the American top range rather than beneath it.

The arrow in the sole wall

The 991’s signature detail sits low: in the white midsole on each side is a small metallic insert shaped like an arrow or fin, shiny against the matte foam. Together with the window in the heel, where the cushioning shows through, it gives the sole more detail than the restrained American siblings. The English line allows itself a bit more.

Softer face, same family

The upper mixes nubuck and mesh in the familiar greys, but is cut rounder and smoother than the 990 or the pointed 997. The N sits large and slightly raised on the mid-panel, and the tongue states the origin plainly. In-between models like the 991.9 mix parts from contemporaries and show ENCAP on the sole — the construction that ties the whole family together.

Who the 991 is right for

The English construction means smaller quantities and its own fit: slightly rounder in the forefoot than the American top models, with the same solid cushioning. Anyone who finds the 993 or 990 becoming too familiar will find the same level here with a different emphasis. And anyone who looks at the tongue can read the difference literally: USA on one, UK on the other.

On this page you can see which versions of the New Balance 991 are currently hottest according to the Hypescore, from what price they’re available and in how many shops they’re in stock.