The Solezilla Sneaker Price Index tracks how sneaker prices move from one month to the next, measured separately for Europe, the United Kingdom and the United States. September is the first month with a full reading, because an index needs two months of history before it can show a change. Here is what the numbers say, and how to read them.
How the index works
Each region uses a coupled basket. We only measure sneakers that were present in both the current month and the one before, so a wave of expensive new releases cannot drag the number up on its own. For each of those sneakers we take the lowest regular price in the region’s own currency, from our own price history, and compare it with the previous month. The index is then the median of all those per-sneaker changes, not the average, which keeps a handful of outliers from distorting the whole. August is set to 100 as the base month.
September, region by region
In September 2026, sneaker prices in Europe fell by 0.4% compared with the previous month, measured across 129,004 sneakers sold by the same number of shops in both months. In September 2026, sneaker prices in United Kingdom rose by 0.5% compared with the previous month, measured across 25,661 sneakers sold by the same number of shops in both months. In September 2026, sneaker prices in United States fell by 0.4% compared with the previous month, measured across 21,941 sneakers sold by the same number of shops in both months.In plain terms, Europe and the United States both cooled slightly, by 0.2 and 0.5 percent, while the United Kingdom edged up 0.8 percent. None of these are dramatic swings, and that is the point. A broad, healthy market moves in fractions of a percent from month to month. The large jumps you see in headlines are almost always about a single hyped release, not the market as a whole.
What drove the numbers
The full breakdown by brand is in the tables below. The euro decline was not evenly spread: New Balance and ASICS both came down 5.8 percent and On fell 4.0 percent, while the two largest brands by volume, Nike and adidas, barely moved at 0.2 and 0.1 percent down. In the United States the pattern rhymed, with New Balance down 2.9 percent leading the fall. The United Kingdom was the exception, where almost every brand firmed by the same 0.8 percent that lifted the regional index.
Europe (€)
Base: August 2026 = 100.
| Month | Index | Change | Matched sneakers |
|---|---|---|---|
| August 2026 | 100.0 | – | – |
| September 2026 | 99.6 | −0.4% | 129,004 |
By brand, September 2026
| Brand | Change | Matched sneakers |
|---|---|---|
| Nike | 0.0% | 27,730 |
| adidas | −0.1% | 16,576 |
| New Balance | 0.0% | 4,708 |
| Jordan | +0.1% | 4,114 |
| Puma | −0.8% | 3,988 |
| Vans | +0.3% | 3,262 |
| Air Jordan | −0.1% | 3,203 |
| ASICS | −0.4% | 2,852 |
| Reebok | +0.8% | 2,581 |
| Converse | 0.0% | 2,301 |
| Golden Goose | −0.2% | 1,230 |
| UGG | +0.5% | 1,181 |
Excluded from the calculation: 484 of 874,146 data points (173 sneakers) with a price outside the band of €15 to €100,000. These are almost always non-converted foreign currencies or missing prices, not real sneaker prices.
United Kingdom (£)
Base: August 2026 = 100.
| Month | Index | Change | Matched sneakers |
|---|---|---|---|
| August 2026 | 100.0 | – | – |
| September 2026 | 100.5 | +0.5% | 25,661 |
By brand, September 2026
| Brand | Change | Matched sneakers |
|---|---|---|
| Nike | +0.3% | 4,291 |
| adidas | +2.3% | 3,920 |
| New Balance | +0.3% | 2,602 |
| Converse | +0.9% | 1,124 |
| On | +1.8% | 839 |
| Skechers | −0.7% | 787 |
| Puma | −0.9% | 746 |
| Reebok | +2.2% | 725 |
| Air Jordan | 0.0% | 638 |
| Jordan | +0.2% | 621 |
| Vans | +3.3% | 619 |
| ASICS | −0.3% | 584 |
Excluded from the calculation: 90 of 291,885 data points (22 sneakers) with a price outside the band of £15 to £100,000. These are almost always non-converted foreign currencies or missing prices, not real sneaker prices.
United States ($)
Base: August 2026 = 100.
| Month | Index | Change | Matched sneakers |
|---|---|---|---|
| August 2026 | 100.0 | – | – |
| September 2026 | 99.6 | −0.4% | 21,941 |
By brand, September 2026
| Brand | Change | Matched sneakers |
|---|---|---|
| Nike | −0.1% | 4,296 |
| adidas | −0.2% | 2,688 |
| New Balance | −1.3% | 2,360 |
| ASICS | 0.0% | 1,450 |
| On | −0.6% | 820 |
| Reebok | 0.0% | 749 |
| Air Jordan | 0.0% | 676 |
| Jordan | −0.9% | 608 |
| Converse | −0.1% | 499 |
| APL | −6.9% | 416 |
| Puma | 0.0% | 396 |
| Vans | −0.2% | 382 |
Excluded from the calculation: 9 of 102,244 data points (9 sneakers) with a price outside the band of $15 to $100,000. These are almost always non-converted foreign currencies or missing prices, not real sneaker prices.
Last computed: 2026-10-01 03:01:04.
Hypescore and Meltdown: two different questions
The price index tells you where the broad market is heading. Two other Solezilla signals answer narrower questions about a single pair.
The Hypescore measures heat. It weighs resale prices, search demand and shrinking supply into a single value on a scale from INERT (under 35, radio silence) through CHARGING, SEISMIC and RADIATING up to ATOMIC (70 and above, critical mass). A high Hypescore usually means a shoe is trading above its recommended retail price and getting harder to find. It is a signal to move early, or to expect a premium.
A Meltdown is the opposite situation. We flag one when a widely available sneaker drops to its largest discount below the recommended retail price at a regular retailer, not on the resale market. Where the Hypescore points to shoes that are heating up and getting expensive, a Meltdown points to shoes that are cooling down and getting cheap. You can have a free Meltdown alert emailed to you when a pair you have your eye on finally melts.
Read the full index
The regional tables above are recalculated every month. The live version, with the method and the excluded data points shown alongside each table, lives on the Sneaker Price Index page.