Two hundred and ten euros — that is what Jordan Brand asked for the Air Jordan 4 “Aluminum” when it dropped in May 2025. Eighteen months on, that figure has turned into a ceiling rather than a price tag: several sellers in our comparison now sit below it, with the lowest listings between 116 and 192 euros. For an Air Jordan 4 — the silhouette that usually carries a premium — that is a remarkably calm picture.
Our Hypescore still has the shoe on ATOMIC, so there is plenty of looking and trading going on. It just does not translate into a markup this time, and that is exactly what makes it interesting. Busy and expensive are not the same thing. You can simply buy this pair without the theatre around it: no raffle, no resale premium, no feeling that you showed up late.
The blue is the only thing here that is actually a decision
Because the shoe itself does not tell you much that is new. It is the familiar Air Jordan 4 build: the visible Air window in the heel, the plastic wing eyelets, the mesh side panels, the cage over the midfoot. What sets this version apart is the colour. Over a creamy white upper sits a soft lavender blue — Nike calls it “Aluminum” — on the mesh, the cage, the laces, the midsole and the outsole. Powdery and restrained, the kind of blue that suits a spring outfit more than a statement. That is the appealing side: wearable, not loud.
The “Forget Me Not” nickname belongs to the story Jordan built around it — a release timed for Mother’s Day, with forget-me-not flowers as the motif. A nice touch, but let us be honest: that story does not sell the shoe, the colour does. Strip away the Mother’s Day framing and you are left with a clean, pale-blue Air Jordan 4. That is enough; it does not need dressing up beyond that.
A women’s model the men’s sizes keep searching for
The “Aluminum” launched as a women’s model, with smaller kids’ sizes alongside it. There is no separate men’s run, so anyone outside the women’s range depends on how far the top of the size curve reaches. Not a dealbreaker — Air Jordan 4 women’s sizes run relatively high — but it is something to check beforehand rather than after. A shoe under retail is only a bargain if it comes in your size.
One practical note for buyers outside the eurozone: right now every active listing we see is priced in euros, from 116 to 355 euros across eighteen offers. There are no standalone GBP or USD listings at the moment, so UK and US shoppers should factor shipping and any import charges into that euro figure before deciding whether the under-retail price still holds up. If you want to see whether your size lands under the two-hundred-euro mark, line up the prices and shops for the Air Jordan 4 in our comparison. Browse wider through the Jordan archive and you will notice this is far from the only 4 that has quietly dropped its hype premium.