120 euros. That’s the retail price of the adidas x Coca-Cola Adistar Control 5 (KH6895), and it’s exactly what JD Sports, Size?, Courir and Breuninger are charging for it today. Perfectly fair if that were the only option. It isn’t, and that’s the whole story here.
I see this pattern a lot with collabs. The shoe sells through fast at release, people who missed it keep the full price in their head, and months later they click the first “in stock” button they see. Understandable. But on this pair, a quick look around pays off, because a good part of the market has already moved well below retail.
Seventy-eight euros at regular shops
On Solezilla.com we’re tracking 24 listings in euros from 18 shops. The bottom of the regular retail side: Foot District at 78 euros, Warsaw Sneaker Store at 78.99, Schrittmacher at 79 and Snipes at 80. Those are ordinary webshops selling new pairs, not resellers. That’s more than forty euros under retail, about 35 percent. Above that sits a middle group: Asphaltgold at 90, Unisport at 96, Footshop at 96.49 and Supreme Stars at 99. Further up, a handful of shops sit between 111 and 117.50 euros, then the four retail-price shops at 120, and right at the far end a resale listing at 214.95. You can safely leave that one alone.
One number I’m deliberately not calling the starting price: a single resale listing at 52 euros. A gap that size almost always means one specific size or condition, so check what it actually is before you get excited.
For once there’s something for UK and US buyers too. In pounds, JD Sports UK has it at £100, with one resale listing at £116.82. In dollars, Social Status and Shoe Palace both sit at $140, with a resale listing at $155. No discount there yet, so if you’re in the EU, the euro shops are where the gap is.
Plenty of stock means you set the pace
When retail-price shops still have pairs while smaller shops are already discounting this hard, there’s no shortage. For a buyer that’s the nicest situation going: you decide when, not the stock level. The Hypescore sits at 46, in the CHARGING phase. There’s energy, people vote and search for this colourway, but nobody’s panicking.
The shoe itself earns its place. Bright red mesh with glossy, almost lacquered red overlays running like ribs along the side. Three white stripes, a white midsole with a silver band towards the heel, and a clear heel window with a mint glow at the back. The Coca-Cola script sits on the tongue. Not a pair for blending in, and that’s exactly what a soft-drink collab should do.
My advice is simple. If your size is in stock at one of the shops around 80 euros, grab it there. If it’s gone, the 120-euro retailers are still a safe way to get a new pair at retail. What I wouldn’t do is pay more than 120 for a shoe that’s sitting on shelves in a dozen places. The KH6895 page shows every shop side by side with prices per size, and other colourways live on the Adistar Control 5 page.