Jordan 3 Retro – True Blue – “White / True Blue / Cement Grey / Fire Red” (DM0968-104)
| Brand | Jordan |
| Model | Air Jordan 10 |
| Colorway | White / True Blue / Cement Grey / Fire Red |
| Color | Blue / Gray / Red / White |
| Stylecode | DM0968-104 |
| Recommended retail | € 85,00 |
| Suited for | Unisex |
| Release date |
Available at these shops
12 sizes priced
€ 134,00
Available at these marketplaces
9 sizes priced
€ 96,00
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Price distribution Air Jordan 10
We compare this sneaker's price with the 131 other adult versions of the Air Jordan 10 that we track. At a lowest price of €45 this colorway is cheaper than 99% of those 131 versions. The group median sits at €276, with resale outliers up to €10.212. The chart shows exactly where this sneaker falls — the black marker — among all the others.
CheapestJordan 3 Retro – True Blue – “White / True Blue / Cement Grey / Fire Red” (DM0968-104) (this one)€45
PriciestJordan 10 Retro Chicago (2012) (310807-100)€10.212We always compare the lowest price a colorway is currently on sale for somewhere: the cheapest entry point, usually for one specific size. The comparison stays within the same age group, because a kids size (TD/PS/GS) is priced differently than an adult size. Because the price varies per size, your size may come out a little higher. To keep the comparison fair we leave out the most and least expensive two percent — the resale outliers, and the price axis is logarithmic so both the cheap and the pricey end stay readable. We refresh the numbers several times a day; last update 12 Nov 2026.
Hypescore × price
Hype doesn't have to be expensive. Each dot is a Air Jordan 10 colorway (of the 131 with a Hypescore): the further right, the more hype, and the higher a dot sits, the cheaper the sneaker. The dotted line is the RRP; anything above it is below retail. This sneaker is the photo with the red ring (Hypescore 3). Below the RRP they're called meltdowns: top-left the quiet price meltdowns (cheap, but little attention yet), top-right the radiating meltdowns — lots of hype and well below retail, the hottest deals. Above the RRP sit the grails: bottom-right the radiating grails (loved and pricey), and bottom-left the potential grails — pricey with little hype. That can simply be too expensive, but it's often where fresh drops and collabs appear that are too new to have gathered grail votes; their hype still has to build.
Hypescore · 3 GSv
This sneaker scores 3 GSv (INERT). The Hypescore weighs those votes together with resale movement, search demand and scarcity into this single number. How the Hypescore works →