New Balance 550 White Gum (BB550WGU)
Available at these shops
13 sizes priced
€ 206,95
6 sizes priced
€ 241,80
Available at these marketplaces
9 sizes priced
€ 184,41
8 sizes priced
€ 191,00
7 sizes priced
€ 239,00
New Balance 550 White Gum (BB550WGU)
The New Balance 550 White Gum (BB550WGU) delivers the model’s instantly recognisable retro basketball-inspired style in a clean, versatile colourway. Its predominantly white upper is built with layered panels, while off-white detailing at the toe cap and heel introduces understated tonal contrast. Light grey New Balance branding adds another subtle variation without disrupting the streamlined look. Underfoot, the 550’s substantial, chunky sole is finished in brown gum rubber, bringing a warm vintage accent and dependable structure to the low-top silhouette. With its straightforward construction and balanced palette, this pair suits anyone seeking an everyday sneaker with classic court character, easy styling potential and a distinctive gum-soled finish.
| Brand | New Balance |
| Model | New Balance 550 |
| Color | White |
| Stylecode | BB550WGU |
| Suited for | Unisex |
| Release date |
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Price distribution New Balance 550
We compare this sneaker's price with the 312 other adult versions of the New Balance 550 that we track. At a lowest price of €184 this colorway is pricier than 91% of those 312 versions. The group median sits at €95, with resale outliers up to €1.124. The chart shows exactly where this sneaker falls — the black marker — among all the others.
CheapestNew Balance 550 Team Red Suede (GSB550ND)€27
PriciestNew Balance 550 AURALEE – “White / White / White” (BB550AR)€1.124We always compare the lowest price a colorway is currently on sale for somewhere: the cheapest entry point, usually for one specific size. The comparison stays within the same age group, because a kids size (TD/PS/GS) is priced differently than an adult size. Because the price varies per size, your size may come out a little higher. To keep the comparison fair we leave out the most and least expensive two percent — the resale outliers, and the price axis is logarithmic so both the cheap and the pricey end stay readable. We refresh the numbers several times a day; last update 30 Aug 2026.
Hypescore × price
Hype doesn't have to be expensive. Each dot is a New Balance 550 colorway (of the 312 with a Hypescore): the further right, the more hype, and the higher a dot sits, the cheaper the sneaker. This sneaker is the photo with the red ring (Hypescore 66). Below the RRP they're called meltdowns: top-left the quiet price meltdowns (cheap, but little attention yet), top-right the radiating meltdowns — lots of hype and well below retail, the hottest deals. Above the RRP sit the grails: bottom-right the radiating grails (loved and pricey), and bottom-left the potential grails — pricey with little hype. That can simply be too expensive, but it's often where fresh drops and collabs appear that are too new to have gathered grail votes; their hype still has to build.
Hypescore · 66 GSv
This sneaker scores 66 GSv (RADIATING). The community rated it 8.0/10 — 120 votes, of which 78% Grail. The Hypescore weighs those votes together with resale movement, search demand and scarcity into this single number. How the Hypescore works →