Nike Air Max 97 OG “Gold Bullet 2023” (DM0028-700)
| Brand | Nike |
| Model | Nike Air Max 97 |
| Designer | Christian Tresser |
| Colorway | Metallic Gold / Black / White / Varsity Red |
| Color | Gold |
| Stylecode | DM0028-700 |
| Recommended retail | € 190,00 |
| Suited for | Unisex |
| Release date |
Available at these shops
9 sizes priced
€ 127,95
17 sizes priced
€ 209,95
15 sizes priced
€ 226,04
Available at these marketplaces
18 sizes priced
€ 129,00
15 sizes priced
€ 169,00
17 sizes priced
€ 178,10
6 sizes priced
€ 210,95
15 sizes priced
€ 237,00
15 sizes priced
€ 285,00
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Price distribution Nike Air Max 97
We compare this sneaker's price with the 571 other adult versions of the Nike Air Max 97 that we track. At a lowest price of €105 this colorway is cheaper than 92% of those 571 versions. The group median sits at €201, with resale outliers up to €49.486. The chart shows exactly where this sneaker falls — the black marker — among all the others.
CheapestNike Air Max 97 Black/White White Swoosh (921826-001)€57
PriciestNike Air Max 97 Silver Bullet (Italy) Metallic Silver/Varsity Red-Black-White (884421-001i)€49.486We always compare the lowest price a colorway is currently on sale for somewhere: the cheapest entry point, usually for one specific size. The comparison stays within the same age group, because a kids size (TD/PS/GS) is priced differently than an adult size. Because the price varies per size, your size may come out a little higher. To keep the comparison fair we leave out the most and least expensive two percent — the resale outliers, and the price axis is logarithmic so both the cheap and the pricey end stay readable. We refresh the numbers several times a day; last update 20 Oct 2026.
Hypescore × price
Hype doesn't have to be expensive. Each dot is a Nike Air Max 97 colorway (of the 571 with a Hypescore): the further right, the more hype, and the higher a dot sits, the cheaper the sneaker. This sneaker is the photo with the red ring (Hypescore 74). Below the RRP they're called meltdowns: top-left the quiet price meltdowns (cheap, but little attention yet), top-right the radiating meltdowns — lots of hype and well below retail, the hottest deals. Above the RRP sit the grails: bottom-right the radiating grails (loved and pricey), and bottom-left the potential grails — pricey with little hype. That can simply be too expensive, but it's often where fresh drops and collabs appear that are too new to have gathered grail votes; their hype still has to build.
Hypescore · 74 GSv
This sneaker scores 74 GSv (ATOMIC). The community rated it 6.5/10 — 232 votes, of which 61% Grail. The Hypescore weighs those votes together with resale movement, search demand and scarcity into this single number. How the Hypescore works →