What is the most popular Nike sneaker?

Right now the Nike Air Max BW OG Persian Violet (2021) (DJ6124-001) is the most sought-after Nike, with a Hypescore of 93 GSv.

Nike Air Max 90 Tattoo/Light Violet Ore/White/Burgundy Crush (IM3110-500)

Price distribution Nike Air Max 90

We compare this sneaker's price with the 1300 other adult versions of the Nike Air Max 90 that we track. At a lowest price of €100 this colorway is cheaper than 89% of those 1300 versions. The group median sits at €167, with resale outliers up to €5.163. The chart shows exactly where this sneaker falls — the black marker — among all the others.

CheapestNike Air Max 90 Pure Platinum / Black – Summit White – Monarch (CD6868-023)€39

PriciestNike Air Max 90 Kaws White Volt White/White-Volt (346115-111)€5.163

We always compare the lowest price a colorway is currently on sale for somewhere: the cheapest entry point, usually for one specific size. The comparison stays within the same age group, because a kids size (TD/PS/GS) is priced differently than an adult size. Because the price varies per size, your size may come out a little higher. To keep the comparison fair we leave out the most and least expensive two percent — the resale outliers, and the price axis is logarithmic so both the cheap and the pricey end stay readable. We refresh the numbers several times a day; last update 7 Sep 2026.

Hypescore × price

Hype doesn't have to be expensive. Each dot is a Nike Air Max 90 colorway (of the 1298 with a Hypescore): the further right, the more hype, and the higher a dot sits, the cheaper the sneaker. This sneaker is the photo with the red ring (Hypescore 12). Below the RRP they're called meltdowns: top-left the quiet price meltdowns (cheap, but little attention yet), top-right the radiating meltdowns — lots of hype and well below retail, the hottest deals. Above the RRP sit the grails: bottom-right the radiating grails (loved and pricey), and bottom-left the potential grails — pricey with little hype. That can simply be too expensive, but it's often where fresh drops and collabs appear that are too new to have gathered grail votes; their hype still has to build.

Hypescore · 12 GSv

INERT12GSv

This sneaker scores 12 GSv (INERT). The Hypescore weighs those votes together with resale movement, search demand and scarcity into this single number. How the Hypescore works →

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Price distribution Nike Air Max 90

Hypescore × price

Hypescore · 12 GSv