From the Air Jordan 4 to the reversed Swoosh

The starting shot was fired on June 9, 2018 with the Air Jordan 4 "Cactus Jack" (308497-406): bright blue nubuck with black and red accents, a nod to the colors of the Houston Oilers and thus to Scott's Texas roots. The release was celebrated with the Cactus Jack Festival in his hometown. The year after came the release that defined his style: the Air Jordan 1 High OG "Mocha" (2019), with the now iconic reversed Swoosh and a hidden pocket on the side. The earthy Mocha tone grew into one of the most sought-after grails of the decade.

That was followed by a series of classics: the Air Jordan 1 Low "Mocha", the "Reverse Mocha" (2022), and the colorful Air Max 1 "Cactus Jack" series (Baroque Brown, Saturn Gold, Wheat) with which Scott also brought his signature to the Nike line. His collaborations with fragment design by Hiroshi Fujiwara — the dual branding on heel and tongue — are among the most collected drops in his oeuvre.

Which Travis Scott gives off the strongest hype signal?

The Hypescore reads the signal strength of every Travis Scott colorway. Community votes, resale movement, search demand and scarcity together decide how much hype a sneaker gives off, expressed in GSv. On the left the strongest hype signals, on the right the colorways just being picked up and rising fast.

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