The British retailer works with brands like adidas, Reebok and Saucony, applying thoughtful themes and refined colorways to well-known silhouettes. Each END. release is typically limited in quantity and sells out quickly.

Which END. gives off the strongest hype signal?

The Hypescore reads the signal strength of every END. colorway. Community votes, resale movement, search demand and scarcity together decide how much hype a sneaker gives off, expressed in GSv. On the left the strongest hype signals, on the right the colorways just being picked up and rising fast.

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