About Puraai

Sustainability and style are rarely mentioned in the same sentence, but Puraai is changing that. The brand was founded in 2018, when two young Italian designers travelling through Japan became fascinated by a small detail at the end of a day in Tokyo: the recycling symbol on a plastic bottle. That sparked an idea—and even the name: ‘pura’ means plastic, while ‘ai’ means love—because when recycled and reused, plastic is a surprisingly versatile material. Puraai makes vegan sneakers almost entirely from sustainable and recycled materials, with an aesthetic that doesn’t compromise on looks: clean, contemporary and simply comfortable to wear. This isn’t a hyped drop from a luxury house, but a statement you wear on your feet: proof that being environmentally conscious and cool can go hand in hand. And because prices, stock and promotions vary by retailer, it pays to compare before you make your move. On Solezilla, you can compare Puraai’s range from multiple shops in one place and find your size at the best price.

Frequently asked questions about Puraai

What kind of brand is Puraai?

Puraai is an Italian sneaker brand, founded in 2018 by two young designers who found inspiration on a trip to Japan.

What is Puraai known for?

Vegan sneakers made almost entirely from sustainable and recycled materials. The name says it all: 'pura' (plastic) and 'ai' (love).

How do Puraai sneakers fit?

Puraai sneakers generally fit true to size. If you're unsure about your size, check the size chart on the product page.

Why does the price of a Puraai vary from shop to shop?

Each webshop sets its own prices, stock levels and discounts. On Solezilla, you can compare all retailers side by side and immediately find the lowest price.

What is the most popular Puraai sneaker?

Right now the Puraai Lace-up Shoes mit Pailletten – Black (PU601X017) is the most sought-after Puraai, with a Hypescore of 7 GSv.