About Fendi

Fendi began in 1925 as a fur and leather shop in the heart of Rome, founded by Adele and Edoardo Fendi. What followed was a family story spanning generations — with the five Fendi sisters taking the house to the top of the fashion world. Today, Fendi is one of Italy’s leading fashion houses, headquartered in the imposing Palazzo della Civiltà Italiana. You carry that history of craftsmanship with you, even when it comes to a sneaker.

No brand is complete without a signature, and Fendi’s was created by Karl Lagerfeld: the double F logo — the interlocking F’s, also known as the Zucca — which has appeared as a monogram across fabrics, leather and soles since the 1960s. That FF motif is the common thread: clean, graphic and instantly recognisable, whether it appears subtly in the embossing or takes centre stage. See that monogram and you see Fendi.

In its sneakers, Fendi brought those codes to its own silhouettes. The Match is one of the best known: a retro-inspired low-top where the FF monogram often takes centre stage. There’s also the Flow, a sportier runner that continues the same luxury streetwear direction. Each model is built around the same idea: a familiar shape elevated through Fendi’s choice of materials and unmistakable logo.

It’s luxury with Roman confidence: Fendi makes sneakers for those who want the heritage of a true fashion house on their feet without sacrificing wearability. That precise mix of monogram appeal and everyday comfort is what makes the brand so recognisable. Compare the participating shops side by side and find your size at a glance.

Frequently asked questions about Fendi

What is the most popular Fendi sneaker?

Right now the Fendi Flow Low Beige White FF (8E8035AJZHF1MDC) is the most sought-after Fendi, with a Hypescore of 18 GSv.