What is the most popular Nike sneaker?

Right now the Nike Air Max BW OG Persian Violet (2021) (DJ6124-001) is the most sought-after Nike, with a Hypescore of 93 GSv.

Nike Air Max 1 Essential (summit white / university gold / vast grey)

Price distribution Nike Air Max 1 Essential

We compare this sneaker's price with the 25 other adult versions of the Nike Air Max 1 Essential that we track. At a lowest price of €98 this colorway is cheaper than 80% of those 25 versions. The group median sits at €141, with resale outliers up to €464. The chart shows exactly where this sneaker falls — the black marker — among all the others.

CheapestNike Air Max 1 Essential Batman 2.0 (FZ5808-014)€23

PriciestNike Air Max 1 Essential Light Bone (W) Light Bone/Brigade Blue-Sail-Gum Medium Brown (599820-019)€464

We always compare the lowest price a colorway is currently on sale for somewhere: the cheapest entry point, usually for one specific size. The comparison stays within the same age group, because a kids size (TD/PS/GS) is priced differently than an adult size. Because the price varies per size, your size may come out a little higher. To keep the comparison fair we leave out the most and least expensive two percent — the resale outliers, and the price axis is logarithmic so both the cheap and the pricey end stay readable. We refresh the numbers several times a day; last update 7 Sep 2026.

Hypescore × price

Hype doesn't have to be expensive. Each dot is a Nike Air Max 1 Essential colorway (of the 25 with a Hypescore): the further right, the more hype, and the higher a dot sits, the cheaper the sneaker. This sneaker is the photo with the red ring (Hypescore 70). Below the RRP they're called meltdowns: top-left the quiet price meltdowns (cheap, but little attention yet), top-right the radiating meltdowns — lots of hype and well below retail, the hottest deals. Above the RRP sit the grails: bottom-right the radiating grails (loved and pricey), and bottom-left the potential grails — pricey with little hype. That can simply be too expensive, but it's often where fresh drops and collabs appear that are too new to have gathered grail votes; their hype still has to build.

Hypescore · 70 GSv

ATOMIC70GSv

This sneaker scores 70 GSv (ATOMIC). The community rated it 9.2/10 — 130 votes, of which 91% Grail. The Hypescore weighs those votes together with resale movement, search demand and scarcity into this single number. How the Hypescore works →

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Price distribution Nike Air Max 1 Essential

Hypescore × price

Hypescore · 70 GSv