An Air Max 1 named after King’s Day that hit stores five days before April 27, 2025: if there’s one pair you’d expect to stay expensive in the Netherlands, it’s this one. The Nike Air Max 1 “King’s Day” (HF7346-200) is doing the exact opposite right now. Of the 27 active listings I counted across eleven shops, six are priced below the €180 retail price. The lowest is €98.
What you’re looking at
The AM1 construction is rendered entirely in warm tones here. Dark brown leather covers the mudguard, the area around the laces and the heel counter, with orange mesh on the toe box and side panel in between. The large swoosh is orange and distinctly pebbled — it’s the detail you can spot from a metre away. Amber-brown overlays run underneath and across the heel in a matte finish, while the mudguard also features a second, smaller swoosh in the same orange.
Then there are orange laces, a dark brown midsole with the Air unit visible in salmon pink, an orange section of outsole under the toe and AIR in orange on the heel. The official colorway is Cacao Wow/Bright Mandarin/Amber Brown/Monarch, and that sums it up nicely: this isn’t an orange shoe with brown accents; it’s a brown shoe that bleeds orange.
Why the prices vary so much
Ranging from €98 to €416.95 across eleven sellers, that’s a fourfold difference. You often see gaps like this with a release that’s big in one country but barely registers elsewhere. One major marketplace accounts for more than half of the listings here, all for individual sizes, and prices are all over the place: the same shoe is listed at both €169.99 and €340, purely depending on which size a seller still has on the shelf. One Dutch retailer is keeping it neatly at the €180 retail price. The highest prices come from the resale side, where this pair is priced according to demand outside the Netherlands — a price you don’t need to pay here.
The Hypescore is 88, placing it in the ATOMIC tier. That may seem contradictory for a pair available below retail, but it’s exactly the pattern I see more often with local releases: interest is high, but a significant share of it comes from abroad while the stock is sitting here. For a Dutch buyer, that’s not a problem but an advantage.
What I’d do
With six listings below €180, the question isn’t whether you can get them below retail, but whether your size is among them. That’s the whole game with this kind of spread: the cheapest listings are almost always the sizes that are left behind, the very small and the very large ones. If you’re in the middle, you’ll probably pay somewhere between €170 and €190. If you’re at either end, this is your moment.
One more thing, and it applies to every individual-size listing: check that it’s a complete pair in the stated size and that its condition is listed before jumping at an unusually low price. At €98 for a pair that retailed at €180, the difference between a bargain and a disappointment is usually one line of product information.
As far as I’m concerned, this is the most interesting Air Max 1 to compare right now, precisely because the spread is so wide. Put the eleven Nike sellers side by side, filter by your size and see what you find. With a difference of more than €300 between the lowest and highest price, spending a few minutes clicking through may be the best-paid quarter-hour of your week.