From the Air Jordan 4 to the Air Max 90

The collaboration with Nike started early and with impact: the highly rare Air Jordan 4 from 2005 is among the most sought-after collabs from that period. The Air Max 97 followed in 2017, but the best-known project is the extensive Air Max 90 collection (2019–2020), with eight colorways — four on black and four on white bases — partly inspired by supercross jackets. The "Black" and the accompanying Air Max Day release sold out almost immediately.

In addition to Nike, Undefeated also worked with Converse, where sporting heritage was repeatedly given a tough, distinctive twist. The five-stripe badge guarantees desirable, typically limited releases.

Which Undefeated gives off the strongest hype signal?

The Hypescore reads the signal strength of every Undefeated colorway. Community votes, resale movement, search demand and scarcity together decide how much hype a sneaker gives off, expressed in GSv. On the left the strongest hype signals, on the right the colorways just being picked up and rising fast.

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