The collaborations are mainly with adidas and Puma, applying the iconic bow and the cheerful colors to classic silhouettes. It's a collab line that appeals as much to fans as to sneaker lovers, with additional releases from brands like Crocs.

Which Hello Kitty gives off the strongest hype signal?

The Hypescore reads the signal strength of every Hello Kitty colorway. Community votes, resale movement, search demand and scarcity together decide how much hype a sneaker gives off, expressed in GSv. On the left the strongest hype signals, on the right the colorways just being picked up and rising fast.

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