About Msgm

MSGM was founded by Massimo Giorgetti and grew into one of Italy’s most energetic young fashion houses. Bright colours, graphic prints and a streetwear spirit give the brand its exuberant, recognisable character.

You can see that energy in the sneakers: striking silhouettes, colour and logos that demand attention. Italian luxury with a youthful, festive edge.

If you’re looking for a sneaker that makes a statement with colour and confidence, MSGM is a great fit. The fit is generally true to size; if you’re unsure, check the store’s size advice.

Browse the participating shops to discover which models and colours are currently available — and where to find your size.

Frequently asked questions about Msgm

What does MSGM stand for?

Exuberant, youthful Italian fashion by Massimo Giorgetti, with bold colours and a streetwear spirit.

What makes MSGM sneakers recognisable?

Striking silhouettes, plenty of colour, and graphic prints or logos.

Do MSGM sneakers run large or small?

The fit is generally true to size. If in doubt, check the size advice for the specific model.

Are there MSGM sneakers for men and women?

Yes, MSGM makes both men's and women's models, each with the brand's colourful signature.

What is the most popular Msgm sneaker?

Right now the MSGM mit Oversized-Sohle – Black (2641MDS418205) is the most sought-after Msgm, with a Hypescore of 10 GSv.