FitFlop Sneakers
FitFlop is the London comfort brand that has been treating feet seriously since 2007: biomechanically designed shoes that made a name with the multi-density Microwobbleboard midsole, now available as sandals, sneakers, boots and ballet flats. Check Solezilla to see where your size is best priced.
About FitFlop
FitFlop emerged from London in 2007—founded by Marcia Kilgore (known for Bliss Spa and Soap & Glory), but here it’s all about shoes. The brand creates biomechanically designed comfort: starting with toning sandals featuring a multi-density Microwobbleboard midsole that absorbs shock and provides generous cushioning, then expanding into a complete range of sandals, sneakers, boots and ballet flats. The common thread: technology first, with the look built around it. More than 65 million pairs later, and now available in around 75 countries, FitFlop remains focused on that springy, stable feeling underfoot. Its sneakers and boots follow the same comfort philosophy: cushioning where you notice it, support where you need it. On Solezilla, you can compare the full FitFlop range from multiple shops side by side and quickly see what’s available in your size.
Frequently asked questions about FitFlop
Where is FitFlop from, and how long have they been making shoes?
FitFlop was founded in London in 2007 by Marcia Kilgore. Since then, the brand has focused on biomechanically engineered comfort in its shoes.
What are FitFlop shoes known for?
Comfort engineering. They made their name with toning sandals featuring a multi-density Microwobbleboard midsole that absorbs and cushions shocks, and expanded into sneakers, boots and ballet flats.
How does the FitFlop fit?
FitFlop generally runs true to size, but this can vary by model. Check the retailer’s size chart for exact length and width measurements.
Is FitFlop available worldwide, and where can I find a good deal?
The brand is sold in around 75 countries. On Solezilla, you can compare prices and stock by size across multiple shops to find your pair at a smart price.
What is the most popular FitFlop sneaker?
Right now the FitFlop sneaker White (I73-194) is the most sought-after FitFlop, with a Hypescore of 6 GSv.