About Diesel

Diesel has never followed the rules — the brand made its name by breaking them. Renzo Rosso started out in 1978 in Molvena, Northern Italy, and built a brand around premium denim that elevated provocation into marketing, with campaigns that won awards and pushed boundaries. Denim remained at its core, but Diesel grew into a complete fashion house within the OTB Group, with Belgian designer Glenn Martens as creative director, putting the brand firmly back on the map. You see that same boldness in the footwear: striking sneakers with prominent branding, the signature D, chunky soles and an industrial, raw edge. This is fashion with attitude, built to be seen. Because Diesel is a designer label, prices and discounts vary from one webshop to another. At Solezilla, you can compare Diesel offerings from multiple shops and get your size at the sharpest price.

Frequently asked questions about Diesel

Where does Diesel come from?

Diesel is an Italian fashion brand founded by Renzo Rosso in 1978; it is part of the OTB Group and grew to prominence with premium denim.

What is Diesel known for?

Rebellious, provocative fashion and premium denim, with bold, logo-heavy sneakers as part of its offering.

How does Diesel fit?

The fit varies by model; Diesel has no fixed rule of thumb, so check the size chart and reviews.

Why does the price vary by store?

As a designer label, Diesel has significant price differences and varying promotions from store to store. At Solezilla, you can compare them at a glance.

What is the most popular Diesel sneaker?

Right now the Diesel D-Alabhama EC Boots Chocolate Tort (Y02886-PR568-T2348) is the most sought-after Diesel, with a Hypescore of 18 GSv.