Billionaire Boys Club Sneakers
Billionaire Boys Club is the New York streetwear brand founded by Pharrell Williams and Nigo in 2003, with the Ice Cream sneaker line as a notable offshoot.
About Billionaire Boys Club
Pharrell and Nigo, 2003. Billionaire Boys Club (BBC) was founded in New York in 2003 by singer-producer Pharrell Williams and Japanese designer Nigo, known for A Bathing Ape. The brand debuted in Pharrell’s “Frontin’” music video and helped bring streetwear into the high-fashion spotlight.
Ice Cream as a sneaker line. In 2004, the brand launched Ice Cream, originally a sub-label, with a skate-oriented footwear line produced by Reebok at the time. Its distinctive graphics — dollar signs, diamonds and ice cream cones — made the sneakers stand out immediately.
Street culture with a wink. BBC combines hip-hop, luxury and humor, playing with symbols of wealth and success in a way that makes the brand instantly recognizable. From Tokyo to New York, it built a loyal following in and around the sneaker scene.
Frequently asked questions about Billionaire Boys Club
Who founded Billionaire Boys Club?
Billionaire Boys Club was founded in 2003 by Pharrell Williams and Japanese designer Nigo, with New York as its home base.
What is Ice Cream?
Ice Cream is the sneaker and skate line that emerged from Billionaire Boys Club in 2004, featuring distinctive graphics such as dollar signs and diamonds and produced by Reebok at the time.
What is the most popular Billionaire Boys Club sneaker?
Right now the Billionaire Boys Club Spacewalker II “Coral” (8213810) is the most sought-after Billionaire Boys Club, with a Hypescore of 13 GSv.