424 Sneakers
424 is an American premium streetwear brand by designer Guillermo Andrade, born from a boutique on Fairfax Avenue in Los Angeles.
About 424
From boutique to brand. 424 began as a store at 424 Fairfax Avenue, the iconic streetwear block in Los Angeles. What started as a curated boutique for fashion, art and culture grew under designer Guillermo Andrade into a fully fledged, designer-led streetwear brand.
LA culture with a message. Andrade, a Guatemalan-American designer who grew up in LA, weaves cultural identity, political themes and the energy of his city into his designs. The distinctive red armband motif became one of the brand’s bold signature marks.
Premium streetwear. With premium denim, expressive graphics and runway collections, 424 rose above everyday streetwear. That blend of message and quality carries through to its footwear, making the brand a distinctive name on the scene.
Frequently asked questions about 424
Who founded 424?
424 was founded by Guillermo Andrade, a Guatemalan-American designer from Los Angeles, and grew out of a boutique on Fairfax Avenue.
Where does the name 424 come from?
The name refers to the address 424 Fairfax Avenue in Los Angeles, where the brand began as a boutique.
What is the most popular 424 sneaker?
Right now the 424 Klassische – White (31424Q01216570) is the most sought-after 424, with a Hypescore of 5 GSv.