Billionaire Boys Club has been around long enough to know how this works: put your name on a classic, keep the colours quiet, and the believers show up. The new Reebok Club C 85 collab is a textbook run of that play — and that’s both the compliment and the complaint.
Grey on grey, ostrich on closer look
The whole shoe is tonal grey. No contrast, no second colour fighting for attention. What saves it from dull is the texture: the leather carries an ostrich-style bump print you only catch up close. The Reebok vector and the Billionaire Boys Club script are pressed in quietly, and the sole underneath is faintly translucent. It’s tidily done. I’ll give it that.
But this is still a Club C 85, a tennis shoe that in plain form goes for a fraction of this over the counter. You’re paying for embossed leather and three letters on the side. Whether that’s worth it depends entirely on how much that name means to you.
$109 in the States, €274 in Europe
Here’s where it gets interesting, and a little absurd. The collab’s US retail was $150. On Solezilla.com the dollar listings actually land around it or below: Oneness at about $109, Shoe Gallery at $150, Stadium Goods US at $165. Fair enough. Cross the Atlantic and the euro side jumps — the live euro listings come down to two consignment names, Stadium Goods near €224 and Farfetch around €273–274. One UK listing sits at roughly £125 through Stadium Goods. Same grey shoe, a wildly different bill depending on your postcode.
The Hypescore backs up the shrug: it’s sitting at 8, firmly INERT, the coldest phase on our scale. No stampede here. So if you do want it, the move is obvious — compare regions before you pay, because Europe is charging a steep tax on a shoe that’s near retail elsewhere.
I’ll keep it at a cautious shrug. But my take isn’t yours: is this grey a grail or a bail? Line up the prices and shops on the Club C 85 page and decide for yourself. Want the plainer pairs too? They’re all on Reebok.