Nike Air Max 90 “Cool Grey Infrared”: a classic in a new package

The Nike Air Max 90 “Wave Pack Cool Grey Infrared” (stylecode IU7543-065) does something Nike loves to do: tweak a proven classic just enough to build a new story around it. A cool grey base with that iconic Infrared accent, wrapped in a “Wave Pack” theme. Strong pair. The question is how new it really is.

The Air Max 90 has nothing left to prove. It’s one of the most influential sneakers ever made, with that visible Air unit that defined the entire line. Every season, Nike comes up with new packaging, packs and stories, and most of the time, the core is simply this: the AM90 you already know. That’s not a criticism of the shoe — it’s an observation about how the hype machine works. The 90 is good. It doesn’t need to be reinvented every time.

Grey with that red signal

This version uses cool grey as its base, with the legendary Infrared accent that made the original 1990 release famous. That combination is no coincidence: the red-orange against grey may well be the most recognizable AM90 signature there is. Practically speaking, grey is also a winner — it handles city life, goes with everything and shows wear less quickly than white. The Infrared hits add just enough boldness without going over the top.

Comfort that shows its age — in a good way

The AM90 wears exactly as you’d expect: the Air cushioning in the heel does its job, the fit feels familiar and the shoe is comfortable straight out of the box. Modern runners offer more technically, but few shoes combine comfort and timeless looks this effortlessly. For anyone looking for a daily pair that never goes out of style, that’s the real selling point — not the “Wave Pack” label.

My straightforward conclusion: buy these for the classic Cool Grey/Infrared combination, not for the pack story. In a year, nobody will remember the theme, but this color code will still stand. And that’s exactly the strength of the AM90: while hype models come and go, this silhouette has remained relevant for more than three decades. Grey with an Infrared hit simply doesn’t date, making it one of the safer purchases in this segment.

The price tag

The AM90 is widely available, so prices vary. The starting price is currently [sz_price_from stylecode=”IU7543-065″]. With a mainstream model like this, comparing prices can genuinely save you money: the same IU7543-065 can differ significantly from one retailer to the next.

That’s why Solezilla lists all retailers, current prices and available sizes. Current starting price: [sz_price_from stylecode=”IU7543-065″]. Compare your size and retailer before checking out, and pay for the shoe rather than the pack label.