Puma Ultra Red (108723-01)
| Brand | Puma |
| Model | Puma Ultra |
| Color | Pink / Red |
| Stylecode | 108723-01 |
| Recommended retail | € 54,99 |
| Suited for | Unisex |
Available at these shops
23 sizes priced
€ 39,28
13 sizes priced
€ 42,73
Available at these marketplaces
8 sizes priced
€ 43,00
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Price distribution Puma Ultra
We compare this sneaker's price with the 114 other adult versions of the Puma Ultra that we track. At a lowest price of €39 this colorway is cheaper than 78% of those 114 versions. The group median sits at €61, with resale outliers up to €430. The chart shows exactly where this sneaker falls — the black marker — among all the others.
CheapestPuma Ultra 6 Play FG/AG Jr. Kids, Blue (108533)€28
PriciestPuma Ultra 2.4 FG/AG Diamond Silver Neon Citrus (106698-01)€430We always compare the lowest price a colorway is currently on sale for somewhere: the cheapest entry point, usually for one specific size. The comparison stays within the same age group, because a kids size (TD/PS/GS) is priced differently than an adult size. Because the price varies per size, your size may come out a little higher. To keep the comparison fair we leave out the most and least expensive two percent — the resale outliers, and the price axis is logarithmic so both the cheap and the pricey end stay readable. We refresh the numbers several times a day; last update 24 Oct 2026.
Hypescore × price
Hype doesn't have to be expensive. Each dot is a Puma Ultra colorway (of the 114 with a Hypescore): the further right, the more hype, and the higher a dot sits, the cheaper the sneaker. This sneaker is the photo with the red ring (Hypescore 8). Below the RRP they're called meltdowns: top-left the quiet price meltdowns (cheap, but little attention yet), top-right the radiating meltdowns — lots of hype and well below retail, the hottest deals. Above the RRP sit the grails: bottom-right the radiating grails (loved and pricey), and bottom-left the potential grails — pricey with little hype. That can simply be too expensive, but it's often where fresh drops and collabs appear that are too new to have gathered grail votes; their hype still has to build.
Hypescore · 8 GSv
This sneaker scores 8 GSv (INERT). The Hypescore weighs those votes together with resale movement, search demand and scarcity into this single number. How the Hypescore works →